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SAS by the Sip: SAS Viya Offers Open APIs to Individual Services in the Cloud

Customer Experience Matrix

This demanded a high initial investment but made expansion relatively easy – an approach that made sense when SAS's core analytical applications were pretty much essential to many clients. The new SaaS software has also been relatively easy to integrate with other systems through open APIs and standard scripting languages such as Python. SAS’s growth and financial performance have been just fine despite the new competition, thanks to technical leadership in its core analytical products and pry-it-from-my-cold-dead-hands loyalty of its core customers.

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Your website must adapt based on data

Biznology

For Pearson, my job was to carefully read Outside-In Marketing: Using Big Data to Guide your Content Marketing , a book co-written by my friend and colleague Mike Moran and James Mathewson , and then contribute notes. remember, years ago, that Amazon was doing this. To me, this was very cool but well out of range of everyone but an Amazon or an Ebay. love it. Not anymore.

Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

Tealium now offers connectors to gather data in other ways including APIs, batch file transfers, and system development kits (SDKs) for mobile apps. Users can connect with additional systems through Webhooks, SDKs, or APIs. But it doesn’t do multi-step campaigns, predictive analytics, offer tracking, and supporting functions like content management. lots of connectors.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

API: Application Programming Interface. APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. GA: Google Analytics.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Learn how to run A/B tests here.). 2) Analytics. 18) Content.

Youcalc: On-Demand Analytics Without Stored Data

Customer Experience Matrix

Summary: Youcalc is an on-demand analytics vendor with 130 prepackaged applications primarily for sales and marketing reporting. Youcalc is fundamentally different from other on-demand analytics vendors like Birst , Cloud9 Analytics , Gooddata and Pivotlink : while those vendors all query data stored in their system, youcalc queries the source data directly. That is, youcalc provides analytical applications that read from an existing system, typically a Software-as-a-Service vendor like Salesforce.com or Google AdWords. No free lunch here, folks.

Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

Ian Mahoney of Marks & Spencer and Pinak Vedalankar of Sapient gave a fantastic presentation of a three year joint development project to move Marks & Spencer’s e-commerce system from Amazon to their own platform. One point he made that leaped right out at me was that in their own work, they’ve found interactive content is 2X more valuable than passive content.

The 25 Best Social Media Books of 2011

WindMill Networking

Jeffrey Gitomer, a best-selling Amazon author as well as an avid salesman, shares with us his knowledge (as well as those of a few guest authors) on how to make social business work. SOCIAL MEDIA ROI/METRICS/ANALYTICS. Social Media Analytics:  Effective Tools for Building, Interpreting, and Using Metrics by Marshall Sponder. CONTENT MARKETING. Engage! The Social BOOM!:

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The community, along with the 21st Century Supply Chain blog, also enabled the company to increase exposure through social media and improve SEO, as content is shared through its social accounts. 3. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 thanks!

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The community, along with the 21st Century Supply Chain blog, also enabled the company to increase exposure through social media and improve SEO, as content is shared through its social accounts. 3. Web Content Strategist/Information Ar. SENIOR CONTENT STRATEGIST at Leo Burn.

Toward a New Knowledge Society

Buzz Marketing for Technology

Stallman Slide 28: Harder Answers From the inside, you see the tubes Look for connections, interactions (or more concretely, XML and APIs) Its not a truck. with things like this (this is the basis for recommender systems) (like Amazon) Bezos Slide 31: No principles or rules describing â??qualityâ?? content author, publisher, classifier) Distributed metadata â?? Developers & API. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading.

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