Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

APRIL 21, 2020

Marketers can customize performance videos using demographic settings like geography, age, and household income. Make them mobile-friendly. When Betabrand, a women’s apparel brand, developed performance videos for Facebook, it made a few key moves to make sure its ads displayed well on mobile devices.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

SocialPilot

JANUARY 15, 2024

Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming). Why YouTube?

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming). Why YouTube?

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Webbiquity

AUGUST 3, 2021

98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). Just 29% of males aged 25-34 say they are worried about how companies use their personal data. billion access social media sites at least on occasion using a mobile device.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Brands can use platforms like TikTok , YouTube, and Instagram to become influencers by promoting their brand story in images, text, video posts, and even live streams. Conclusion.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding the Basics of SEO Competitor Analysis Major search engines, like Google, YouTube, and Bing, account for 70.6% Is it mobile-friendly? of all visits, highlighting the vital role of SEO. User experience (UX).

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

ClearVoice

JULY 15, 2022

Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment. times more likely to refer to YouTube tutorials than written instructions. Optimize for mobile. Image Source: HemingwayApp.com.

Planning 118

Planning Content Marketing & Strategy Youtube 118

ClearVoice

JUNE 17, 2021

Broken down by age, there is significant generational variation: 84% of those aged 18 to 29. 45% of those aged 65 and older. Users of YouTube and Facebook may outperform other platforms in terms of total users but if you’re building a younger audience, you’ll be more likely to find them on other sites.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. The second was Minecraft 9% of U.S

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Biznology

MARCH 15, 2021

Creating 5-star events in the virtual age. Useful Links: Joan Garry Podcast Liz Page Associates New England Innocence Project Web Facebook Twitter Instagram LinkedIn YouTube. To hear more details about the triumph that was the 2020 event, listen to Liz and her colleague Amanda Harless on the Joan Garry podcast, Nonprofits are Messy.

Public Relations 197

Public Relations Outreach Communities Youtube 197

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. internet users between the ages of 18-44 say they use YouTube.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Brightedge

NOVEMBER 3, 2020

This research relies on the total number of keywords in the BrightEdge database across mobile and desktop devices in the United States and compares the number of keywords ranking for each category that month. Videos – jumped for both desktop (Oct '19) and mobile (Jun '19), but declining in both. More significant on mobile.

SERP 144

SERP Trends Mobile Marketing Lead Scoring 144

Hubspot

APRIL 22, 2020

Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations. At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups. How Gen Z Searches the Web.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Martech

APRIL 3, 2024

users are in the 18 to 29 age bracket. population has used Reddit (Facebook 68%, YouTube 83%). More to know When it comes to the specifics of advertising it’s important to know that 75% of the global Reddit audience accesses the site via mobile, so be sure to optimize for phones and tablets. Demographics 63.6% 44% of U.S.

Mobile Advertising 92

Mobile Advertising Social Media Aggregators Communities 92

Convince & Convert

DECEMBER 13, 2023

Picking And Choosing Your Audience Social media apps like Facebook have developed business features to target preferred audiences while using specific demographic filters like gender, age, location, and language. However, this isn’t foolproof, as the recommended video length can also vary depending on your selected topic.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Hubspot

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. Each day, millennials spend around 7.5

Mobile Advertising 101

Mobile Advertising Paid Search Agency Mobile Marketing Marketing & Strategy 101

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. The platform identifies and catalogs the household’s IP address within an exposure file.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Porch Group Media

MAY 27, 2021

Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. This is followed by YouTube and WhatsApp, each at 2 billion users. While Facebook may have the largest numbers of users, YouTube by far has the most number of visits. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Martech

JULY 10, 2023

You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. You can watch the full interview on my YouTube channel , and Moingeon will return to the pub crawl this fall once Doppl.ai The most popular age group on Snapchat is those ages 15-25, as they make up roughly half of all users, according to Hootsuite.

Marketing AI 136

Marketing AI Paid Search Agency Trends Copyright 136

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Hubspot

OCTOBER 11, 2022

Modern buyer's journey's awareness stage mostly revolves around digital media — particularly among consumers aged 18 to 24. That trend is particularly prominent among consumers aged 18 to 24. Buying from online retailers like Amazon (50%) was the second most popular resource listed among respondents aged 18 to 24. Let's dive in.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

ClearVoice

OCTOBER 14, 2022

60% of searches came from mobile devices ( Rellify ). The largest increase in podcast listeners is in the 12-34 age group ( Edison Research ). 79% of podcast listeners tune in on their mobile phones ( Influencer Marketing Hub ). 70% of viewers purchased from a brand after viewing it on YouTube ( Google ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Contently

APRIL 24, 2017

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. A poll by Defy Media found that consumers aged 13-24 watch 12.1 hours of video per week on YouTube and other free online sources, and another 8.8 hours on paid-subscription platforms like Netflix.

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

Sprout Social

APRIL 19, 2019

13% of global active Facebook users are women ages 25–34. Broken down into gender and age categories, Statista found that the highest concentration of Facebook users were ages 18–44. The biggest demographic group is at 19%, men ages 25–34. YouTube, Instagram and Snapchat all surpass Facebook in usage and popularity.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Generally speaking, in this day and age, consumers are bombarded with thousands of ads a day and have become harder to reach.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

ClickZ

MARCH 14, 2022

Inclusive marketing considers diversity in all forms— age, appearance, ethnicity, gender identity, language, socio-economic status, religion/spirituality, physical abilities, and neurodiversity—to reach people from all backgrounds and walks of life. Microsoft is a great example. More details here on their statement – ‘ Be seen.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

SmartBug Media

AUGUST 11, 2021

122 million people actively watch at least one video on YouTube every day, and more than 2 billion people consume content from the platform at least once a month. optimized for mobile can increase click rates. Marketing Strategies for Higher Ed in a Digital World. Studies show that. Life on a 6.5” 300 minutes on their phones every day.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98

Heinz Marketing

MARCH 17, 2023

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”. He goes live Thursdays on LinkedIn and YouTube.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Brandwatch Marketing

JANUARY 2, 2019

Youtube: 1.5 People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger. 60% of Google’s searches come from mobile devices. Youtube statistics. 300 hours of video are uploaded to Youtube every minute. People now watch 1 billion hours of YouTube videos every day.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Marketri

NOVEMBER 8, 2023

However, we’re on the brink of a new age where AI-driven search is influencing the way customers find you. Leveraging Video We live in an age of multimedia. Host the videos on your company or brand YouTube channel. Finally, ensure the page itself is mobile responsive. Include appropriate keywords in the video title.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Zoominfo

DECEMBER 20, 2018

The key to success with employee training programs is to assemble age- and experience-diverse development programs to ensure employees learn from one another and grow closer through collaboration. To ensure a smooth integration into your employees’ daily routine, offer a mobile learning option.

Practices 160

Practices Best Practices Zoominfo Customer Satisfaction 160

Content Standard

JUNE 9, 2015

A year ago, brand video sharing and engagement on YouTube was 20 times higher than on Facebook. Since Facebook and YouTube are the main competitors in the social video sharing arena, here’s a brief overview of where each network currently stands. Back in 2014, YouTube was the dominant video platform on Facebook.

Youtube 40

Youtube Facebook Video Marketing Advertising Agencies 40