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Why You Should Consider Using YouTube Videos For Senior Living Marketing

Stevens & Tate

According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. In fact, four times as many Baby Boomers visit YouTube than people under the age of 18. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype.

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6 Ways to Help Your B2B Salesforce Go Digital in the Age of Social Distancing

Schubert B2B

Don’t Forget Facebook. Facebook doesn’t jump out as a strong B2B tactic, but it offers the same matched audience capability as LinkedIn. You can also use Facebook remarketing technology to make sure you are targeting only individuals who have visited your website previously. Know Your Teleconferencing Software .

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How to Tailor Content to Your Target Audience Using the Five Elements of Empathy

Content Standard

Understanding Your Audience in the Age of Coronavirus Free Video Watch Now Who’s doing it right? But Skype doesn’t just understand the newfound significance of video conferencing platforms, it’s also attuned to the popular culture surrounding it. Photo attribution: Skype on Facebook.

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How to Go From Collecting Fans to Social That Works

Convince & Convert

Martin saw through this false front and realized the age-old way of measuring success on social was not helping them to engage with their customers. Why a million Facebook followers doesn’t mean instant conversions or customer relationships. Cox Communications on Facebook , Instagram , Twitter , YouTube , LinkedIn.

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You Do Not Own Your Audience

Convince & Convert

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Get Audience for Free!

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Tapping into Consumer Needs to Build a Modern-Day Content Strategy: An Interview with Alyssa Santoli of Vitamix

Brandpoint

One of my absolute favorite posts that we pulled together in about 30 minutes was one in response to the #10YearChallenge that took over Instagram and Facebook early last year. We messaged over Skype about how we might approach it, I dug into the archives (we’re nearly 100 years old!) Follow Vitamix: Facebook | Twitter | LinkedIn.

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Why Being Nimble Was the Key to Success for This Social Media Strategist

Convince & Convert

Since the age of six, he’s played the trumpet and went to college to pursue his jazz trumpet career. 700,000 is the number of people who were involved in the recently uncovered Facebook experiments. Whether or not the experiments were legal is not as big of an issue as the trust component that Facebook is messing with.