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Building your generative AI marketing skillset: Training and upskilling

Martech

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Traditional newspapers are, in a way, the original news aggregators. This gave rise to news aggregators the likes of MSN, Yahoo!,

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

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Content curation for social selling; how to get even better results

Scoop.it

Content curation is a great asset available for marketers to maximize the impact of social selling programs. recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy?

Curation 111
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ClickInsights: Aggregating the Best Content in B2B Marketing

Ambal's Amusings

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? We had a loose network.

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The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

From a marketing perspective, there is no such thing as “social media.” Scripps Networks owns HGTV, The Food Network, DIY Network, Great American Country, and several more. They don’t think of those channels in aggregate as “television programming.”

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Network through LinkedIn. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable.