KoMarketing Associates

MARCH 13, 2018

Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. The most common examples are social media platforms and blog comments. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account. Then Linkedin.

Social Media 115

Social Media Media Paid Search Agency PR 115

Biznology

JUNE 3, 2014

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. To me, Chris Brogan said it best, “customer service is the new PR.*”

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Provide clear media contact info at the very top of your page. Incorporate social media elements.

PR 28

PR Social Media Media Blogger 28

Webbiquity

APRIL 26, 2010

Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. 101 Tips from 50 Small Business Bloggers by Open Forum. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject.

PR 20

PR Web 2.0 Best Practices Blogger 20

markempa

MARCH 27, 2005

Woods is VP of Enterprise Solutions for NewsGator.com , a leading news aggregator. Instead Im notified of new leads through a variety of desktop, online, and mobile RSS aggregators." RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

WebMarketCentral

NOVEMBER 18, 2009

Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Conversation Aggregation. Bloggers could do this independently, but few have the resources to do a thorough job.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Online Marketing Institute

NOVEMBER 7, 2010

Pure automation of content aggregation doesn’t foster interaction. The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Biznology

SEPTEMBER 10, 2013

I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. This is the Internet , an efficient platform allowing easy access to what’s called the network effect : the value of your social network is dependent on the number of others using it. For real effect.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. What’s going to happen next?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media.

PR 20

PR Rules Web 2.0 Wiki 20

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. The more you share it, the easier it is for us to produce more.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

WebMarketCentral

FEBRUARY 27, 2008

Snitter Snitter is a small desktop application that makes it easy to keep up with those you are following on Twitter, a social networking site that lets you keep "followers" up to date on what you're up to, and stay in the loop on what they're doing. tags: social networking, social search, social bookmarking, Web 2.0,

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Convince & Convert

AUGUST 3, 2010

excellent post with more details on the Facebook/Amazon marriage from SeeWhy) The power and insidious nature of the “Like&# button installed everywhere, and the rich data stream that provides is probably worth more to Facebook ultimately than the eyeballs it aggregates and monetizes via ads on its.com environment.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Search marketing is also taking money away from other advertising and PR programs. UM Finds Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. The real shift is in how we define friendship.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. SDL SM2, Radian6, Sysomos, Sprout Social , Lithium. Social media is much bigger than Facebook.

Class 80

Class Long Tail Marketing Blogger Media 80

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

AUGUST 20, 2013

Everyone was making stupid mistakes, including mainstream media, newspapers, major aggregators, and everyone else. Digital PR and social media marketing may well be the new SEO. Online Engagement and Blogger Outreach. To be honest, beggars couldn’t be choosers. Let me explain. Back to Hearts and Minds.

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. My Personal Digital PR Philosophy. Waiting for class.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Convince & Convert

JUNE 12, 2013

Owned Media: Using Your Permission Marketing Assets. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Hubspot

AUGUST 9, 2018

15 agencies that excel in social media marketing (The Manifest). Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. Social Media Marketer. 10 companies that pay marketers really well (Forbes).

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

Webbiquity

APRIL 18, 2012

As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Why Your Social Media Campaign is Performing at 1/7th of Its Potential by Business2Community. Content is king. But producing content is expensive. Producing great content is even more expensive.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Listen Now.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Outbrain

JULY 9, 2019

That’s why companies today must invest in building communities of customers and fans, via social media and other online forums. Your website or online store reflects who you are as a brand, so make sure they include all the information that both your customers and the media need. Find customers through social listening.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Paid Search Agency Planning 48