Adobe Experience Cloud Blog

NOVEMBER 23, 2015

billion—and is predicted to reach $6 billion by 2018, according to eMarketers. For example, if you’re a pet food manufacturer, consider running a native advertising campaign discussing dog nutrition on a site like PetBusiness.com if you’re targeting a B2B audience, or Dogster.com for pet-loving consumers. Behavioral Targeting.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Aggregation. Content marketing is all the rage.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

WebMarketCentral

SEPTEMBER 15, 2008

Put current events in context with news search engine Silobreaker by Pandia Search Engine News Check out this review of research tool Silobreaker, "a different news search service (which) aims to deliver meaning and relevance, not just aggregate and rank news.by Though acknowledging some problems, Pandia calls it an "amazing resource."

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

SEPTEMBER 22, 2015

It is a fantastic prospecting / sales resource for B2B marketers”). Marketers Adopt Social Media Analytics Tools by eMarketer. And one nice thing is that you can compare them to other Twitterers by adding up to four handles to compare and see who has reach on what topic and whether or not they ‘fit’ your needs”).

Social Media 100

Social Media Tools Media Enterprise Management 100

Hubspot

MARCH 29, 2012

The pins are aggregated on 'boards' that often follow a common theme. ” And while relatively unsexy B2B businesses have found success on Pinterest, it has also resulted in some backlash from pinners about whether Pinterest should be a safe space from marketers. minutes on Google+ in January.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Content Marketing Institute

JANUARY 29, 2018

By contrast, content aggregation is the compilation of information, references, or links. While it looks like content curation, content aggregation lacks unique editorial input and commentary. This editorial distinguishes his content curation from aggregation. His audience is B2B, so your focus may vary.). Click To Tweet.

Curation 111

Curation Examples Content Paid Search Agency 111

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Marketing Insider Group

OCTOBER 19, 2015

Whether it’s Facebook Live, video on Twitter, Periscope, Blab, Instagram, Vine or the old standby YouTube, 2016 will be the year when video becomes a primary content marketing consideration for all brands – even B2B. Partially because customer appetite for video (even low-res, real-time video) is insatiable. Ardath Albee.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150