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Video Marketing Best Practices

SmartBug Media

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Take the time to look at top businesses and influencers in your industry. Leave a trail to your videos around your site with thumbnails and links promoting them. Determine Your Goal. Make It Social.

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The Ultimate Guide to Press Release Distribution

Hubspot

To thrive as a small business, you need press coverage. And if it’s not seen, people won’t know about your business -- which defeats the entire purpose behind creating your press release. Gaining press coverage helps to get your business or brand name into the public forum. A press release can generate more sales.

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How to Define & Measure Social KPIs – Part -1

Valasys

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). Consider a hypothetical scenario where is a product is being promoted only on the company website & not on the social media platforms.

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5 Fabulous Tools to Create Facebook Landing Pages

LeadSquared

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. In fact, with the number of DIY tools that allow you to create landing pages for lead capture, running contests etc. Now, isn’t that something? ShortStack.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Is anyone out there? Does anyone care? What’s the Point?

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

The three leading obstacles B2B marketers face are insufficient personnel to maintain (about 50%) and a three-way tie between lack of organizational knowledge, preference for traditional marketing and perceived irrelevance to their field (about 45% each).

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Support customer service and/or sales initiatives in the field. Potential authors include: Executive leadership and/or sales management. Measure Small Successes First While in the end every strategy must pull its own weight in a B2B Internet marketing campaign, its easy to expect too much from a company blog too soon.

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