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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?".

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What PR Teams Need To Do When Economic Uncertainty Challenges Their Efforts

Brandpoint

Pair that with rising prices for tons of consumer goods, continual talk of an impending recession and ongoing global crises, and it’s safe to say we’re living in “uncertain economic times,” to put it lightly. If your PR slows down or stops, that will send a signal to consumers that you aren’t around anymore.

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Six stats to guide agencies through their 2021 service offerings

Sprout Social

Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . This renewed focus on aligning agency services to client needs isn’t just for the client’s benefit.

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How a Small Marketing Agency Uses Buffer To Manage 10 Clients

Buffer

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. The marketing agency world is a competitive space.

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Social media management services: 9 agencies your brand should check out

Sprout Social

When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. If you don’t have the resources to grow or train a social team, an agency is a must. Whether you’re looking for a long- or short-term partner, hiring an agency is a big investment.

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5 Tips for a Successful PR Agency RFP Process

Walker Sands

Choosing a new PR agency is hard. Will an agency understand your business or a technology? A Request for Proposal (RFP) is often the first stage of the PR agency selection process and attempts to answer those questions in a simple and unified way, creating a level playing field for everyone involved.

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