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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Image credit: Hootsuite Is it really a full-time job though?

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Streamlining Your Sales Process

SmartBug Media

A streamlined sales process can help define who does what and get both teams in sync. A smooth handoff between marketing and sales is essential, and a marketing agency can help reduce any friction. Building a sales process can be challenging. How Can an Agency Help Enhance Your Sales Process?

Process 64
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The 5 Ws of Content Creation Software: Contently Ranks as Leading Platform

Contently

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Not sure where to start when choosing a content creation platform?

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6 Tips for Building a Social Media Marketing Strategy that Actually Works

Marketing Insider Group

Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. Meaningful, relevant content is founded on the questions customers have, and a successful social media marketing strategy will turn issues into topics, enhancing clicks and satisfaction. Sources: S.

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Elevating B2B Customer Retention: Innovative Strategies for Lasting Relationships

Engagio

Customer retention is all about building long-term relationships, which requires you to understand your customer’s unique needs and challenges. Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively. Here are a few (10) ways.

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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

We’ll help you answer this question and build a B2B MarTech stack to streamline your marketing efforts and accelerate your reach and growth. When building a successful B2B marketing strategy , having the right tools at your disposal can make all the difference. 7 Proven MarTech Tools Every B2B Marketer Needs 1.