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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Many will offer sample certifications and freely accessible coursework to get marketers started as well. Google AdWords & Analytics Certifications and Google’s Academy for Ads. Marketing Automation: Marketo , Pardot , Act-On.

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The Top 10 Free Content Analytics Tools

Contently

The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword. per month.

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How to reach your customers at work or at home

Biznology

First, they matched the Twitter handles in the business record to those in the consumer database. To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. He explained that Stirista already had a massive database of B2B and consumer records. And the response shot up.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

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Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?

Hubspot

Recently, Google announced a change in the way Quality Score would be reported within AdWords. As reported on the Inside AdWords blog : "Please note that this is only a change to how a keyword’s 1-10 Quality Score is reported. Will the New Quality Scores Affect Your AdWords Performance? Did Google snatch away your 10s?

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The Top 10 Free Content Analytics Tools

Contently

The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword. For example, Bit.ly

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Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. Now there’s micro-influencer marketing.