EMagine B2B Blog

JANUARY 5, 2015

This month we will be featuring our PPC Specialist, Leah Yount, who has been with the eMagine Digital Marketing team for over a year. I am a B2B PPC gladiator. I am a hunting guide in the thorny PPC forest. I love brainstorming with clients and exposing them to all the options available with Google, Bing, and Social PPC.

Adwords 40

Adwords PPC SEM Click Rate 40

Hubspot

APRIL 18, 2013

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. Model Number Campaigns. Pricing in Ads.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. This session kicked off with a general description of what is search marketing, search engine optimization and PPC. .

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

LeadSquared

APRIL 5, 2016

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! It was the webinar that broke all records and created history in terms of webinar registrations in LeadSquared! So enough of the meandering. Yes, you can.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. For Webinars, include a photo of the speaker.) It’s a relatively safe assumption that he or she is already “sold.”

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Webbiquity

JANUARY 2, 2013

Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( 3 SEM Facts. Think AdWords isn’t important?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Brightedge

JANUARY 13, 2020

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Bidding and Budgeting.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Single Grain

JUNE 3, 2021

45% are investing in PPC ads. . SEM skills to improve the ROI of the different digital marketing campaigns. Content management skills to oversee the optimization and marketing of content on different channels like SEO, PPC, Social Media, Email and Blog. Participate in Webinars. 44% of businesses are investing in SEO.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

The Point

JANUARY 6, 2014

Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

SnapApp

DECEMBER 4, 2017

The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . . Or, at least put it to the test :). . . #10.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

APRIL 19, 2012

To me if you look at the mechanics of Facebook ads, Twitter ads, LinkedIn ads, even YouTube ads, the way those ads are bought and trafficked and targeted is fundamentally similar to the way Google AdWords works. It really does feel like the early days of SEM and PPC search. In fact it’s highly similar. Eric : Yep.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Brandpoint

JUNE 24, 2021

In AdWords, lower your CPA by increasing your Quality Score. You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more. For example, it could be revenue, conversions, CTR, or webinar registrants. PPC: Pay-per-Click. CPC: Cost-per-Click.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

QuanticMind

AUGUST 13, 2018

We’re super excited to announce the launch of QuanticMind’s new blog—Performance: The Search Engine Marketing Blog for SEM Processionals. Well, we have carved out a whole niche just for this subject at our SEM section. Over the last few weeks, we’ve been busy working on our secret new project, which we’re finally ready to share.

Search Engine Marketing 40

Search Engine Marketing SEM Search Marketing Peer-to-peer 40

Online Marketing Institute

JULY 11, 2012

Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot. Search Engine News, SEO & PPC Info. SPONSOR MESSAGE: Search, social, and mobile marketing – How to integrate SEM with emerging media channels. SMX West - March 2013. SMX Toronto - April 2013.

Enterprise Management 40

Enterprise Management Mobile Advertising Paid Search Agency Work Management 40

Webbiquity

NOVEMBER 28, 2011

And in SEM, relatively low-cost long-tail terms (being more specific than head terms) generate significantly higher CTRs than expensive head terms. In addition, “Three-quarters (74%) of North American agencies say their clients run PPC campaigns on Facebook. a non-specialist) reports Laurie Sullivan.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100