Biznology

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Compare your AdWords account to others–for free

Biznology

Most of us suspect that we fall short in some areas, but who has the time to stay on top of every aspect of a Google AdWords account, on top of everything else we do all day? All you need to do is to put in your credentials for Google AdWords and the tool does the rest. And best of all, it’s free. –free.

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The importance of knowing what competitors spend on SEM

Biznology

One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend. Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? Eye-opening, right?

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Back to the basics: a method for B2B success in 2018

Biznology

Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. He contributes to Marketing Land , Salesforce , Search Engine Land , Search Engine Journal , Moz , Convince and Convert , Wordstream , and more.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

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Does mobile search work for your business?

Biznology

Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. Mobile Marketing Search Marketing Google pay-per-click Pay-Per-Click Advertising ppc search Search Engine Marketing search marketing' Track click-to-call conversions. The post Does mobile search work for your business?

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Is Paid Search Part of Marketing?

Biznology

Internet Marketing Paid Search Search Marketing Google paid search paid search advertising paid search marketing ppc' Interested in learning more?

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Are you overlooking paid search optimization?

Biznology

Sure, local search has changed the game, but what about boring old PPC? And we even love talking about SEO because Google is always ginning up a change the algorithm that gives the chattering classes something to talk about. But paid search just sits there, humming along, minding its own business.