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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Evaluate link profiles and determine new opportunities. Google Search Console (+ New Features). Google Adwords Keyword Planner.

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A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

When it comes to digital marketing, there are two strategies that stand out: Pay-per-Click and Search Engine Optimization. Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic.

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Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. Link Building Means Earning Hard Links Not Easy Links - Danny Sullivan, Search Engine Land. You can never stop learning and sharing. Mike Pickowicz.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Link Build Through Partners and Distributors. The key is in broader marketing objectives accomplished. Google Product Listings.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. 50+ More Things Every Link Builder Should Know - Julie Joyce, Search Engine Land.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Keep It Simple & Back to the Basics.