Webbiquity

JANUARY 28, 2011

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? How do the new keyword targeting options work? When should you use the AdWords Editor?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

JANUARY 30, 2018

It also connects to Google AdWords, Facebook Ads, and Twitter Ads, as well as several popular ecommerce platforms, so that data can be integrated into the analysis as well. Oddly, it doesn’t include LinkedIn ads. It also unfortunately requires entering a credit card even just for trial use, an uncommon practice.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Webbiquity

SEPTEMBER 22, 2014

Google recently announced they are offering this service free for their AdWords users. Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from. You can contact him on LinkedIn and Google+.

Planning 100

Planning Work Management Marketing Management ROI 100

Webbiquity

JUNE 17, 2010

Government stuff, on AdWords. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Two months down the road, the AdWords campaign was in trouble. Share this on LinkedIn.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

SEPTEMBER 9, 2013

Use social media and news monitoring tools to identify the online venues where your prospective buyers are hanging out, discussing your company, your industry, and your competitors.For many b2b companies, LinkedIn Groups are a rich environment for discovering and participating in these conversations. Experiment.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

SEPTEMBER 25, 2018

Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group. Finally, according to Jon Lombardo of LinkedIn, 83% of B2B buyers say that “thought leadership” increases their trust in B2B vendors.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252