Digilant
OCTOBER 4, 2023
Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 The highest bid wins the impression. billion in 2007).
Rev
SEPTEMBER 2, 2019
With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network.
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Digilant
JANUARY 12, 2021
Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 The highest bid wins the impression.
Martech Advisor
NOVEMBER 7, 2019
DoubleClick, founded in 1995 by Kevin O'Connor and Dwight Merriman, became a pioneer in the area of digital advertising that first delivered a convenient mechanism for effective ‘advertiser-publisher’ collaboration. After this, in 2000 Google released its prodigal AdWords.
Biznology
DECEMBER 16, 2011
When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. Suddenly that 10% growth seems not so impressive.
WebMarketCentral
SEPTEMBER 20, 2007
As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. 1.2%, 1%-2% and 3%-5%.
Hubspot
JULY 10, 2019
Ad tracking today exists across a number of different tools and platforms, and advertisers have the ability to collect data on everything from views and clicks, to impressions and behavior across multiple sessions and websites. DoubleClick Ad Tracking. million websites currently run ads as part of Google's AdSense network.
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