Digilant

OCTOBER 4, 2023

Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. A brief history of programmatic digital advertising To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. The highest bid wins the impression. billion in 2007).

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Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

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Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months.

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Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

NOVEMBER 7, 2019

If in the 1990th as users we had to deal with enormous flashy banners that featured something we don’t need, today ads elegantly convert us into active customers or avid brand fans. After this, in 2000 Google released its prodigal AdWords.

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Work Management Marketing Management Doubleclick Mobile Advertising 46

WebMarketCentral

SEPTEMBER 20, 2007

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads.

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CTR Adwords Practices Doubleclick 20

Hubspot

JULY 10, 2019

Ad tracking today exists across a number of different tools and platforms, and advertisers have the ability to collect data on everything from views and clicks, to impressions and behavior across multiple sessions and websites. DoubleClick Ad Tracking. million websites currently run ads as part of Google's AdSense network.

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Doubleclick Paid Search Agency Ads Adsense 52

Hubspot

SEPTEMBER 12, 2016

When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? 1994: The first banner ads appear. The age of banner ads had officially begun. Wired magazine's former online off-shoot HotWired for introducing the world to the enduringly ubiquitous banner ad.

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Paid Content Advertising Agencies Paid Search Agency Advertisements 28