Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. The highest bid wins the impression.
Let's personalize your content