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Programmatic Advertising Glossary & Brief History

Digilant

Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. The highest bid wins the impression.

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What is Programmatic Digital Advertising?

Digilant

Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. . The highest bid wins the impression.

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Google AdWords Average CTR and Best Practices

WebMarketCentral

As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). 1.2%, 1%-2% and 3%-5%.

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