Digilant

OCTOBER 4, 2023

Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. The ad exchange makes the user’s profile available to all bidders. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

A piece of bidding technology or ad servers with optimization and inventory links. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

WebMarketCentral

SEPTEMBER 20, 2007

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. As noted, DoubleClick provides fairly reliable data across those media. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads.

CTR 20

CTR Adwords Practices Doubleclick 20

Hubspot

JULY 10, 2019

If you're new to running online ads, it's important to spend some time thinking about the specific metrics that will determine the success of your campaign. When used correctly, tracking pixels can help optimize your ads and get them in front of a receptive audience. DoubleClick Ad Tracking.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Hubspot

SEPTEMBER 12, 2016

1994: The first banner ads appear. The age of banner ads had officially begun. Wired magazine's former online off-shoot HotWired for introducing the world to the enduringly ubiquitous banner ad. AT&T paid HotWired $30,000 to place the banner ad above on their site for three months.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28