Remove Adwords Remove Cost Per Click Remove Doubleclick Remove Impressions
article thumbnail

Programmatic Advertising Glossary & Brief History

Digilant

Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 The highest bid wins the impression. billion in 2007).

article thumbnail

When Did Programmatic Advertising Start: A History Lesson

Rev

Let’s break that down a little further, that means half of all people who saw the banner ad actually clicked on it. With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick.

article thumbnail

What is Programmatic Digital Advertising?

Digilant

Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 The highest bid wins the impression.