Digilant

OCTOBER 4, 2023

Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. . With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. Their primary purpose is to buy and sell digital media, including display, video, and mobile, on behalf of agency clients. . Hotwired.com made a deal with AT&T to display a banner ad on their site for three months.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

LeadSquared

JANUARY 21, 2014

The attendees of the webinar on ‘Drive Traffic and Generate More Leads with Google Display Ads’ raised a number of pertinent questions related to Google Display Ads and the display network. The leads that I get from display network are lower in quality as compared to Search Network. View the Recording.

Display 52

Display FAQ Traffic Doubleclick 52

Hubspot

JULY 10, 2019

Ad tracking today exists across a number of different tools and platforms, and advertisers have the ability to collect data on everything from views and clicks, to impressions and behavior across multiple sessions and websites. DoubleClick Ad Tracking. Tracking Pixels.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Hubspot

SEPTEMBER 12, 2016

To put that in perspective, the average clickthrough rate on display ads today -- 22 years later -- is closer to 0.06%. 1995: Display ads become increasingly targeted. Not only were companies reaching more relevant audiences, but websites hosting the ads were also able to display banners that were more applicable to their visitors.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28