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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. Download this Template for Free.

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What Is Geotargeting and How to Use It for Conversions

Optinmonster

Geotargeting is displaying personalized content on your website based on users’ geographical location. Display personalized ads. So using geotargeting to boost your local search position can increase your traffic, leads, and sales. You can search for this template or browse to find one you like. Select a theme.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Twitter Ads.

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Spending more time on SEO than adding value to Google?

Biznology

Adam’s an affiliate and an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads. This is something we do seasonally.

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Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment?

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The Ultimate Guide to PPC

Hubspot

When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. It’s most commonly used for paid social and display ads. These keywords tell search engines which terms or search queries you want your ad to be displayed alongside in SERPs. CPM (Cost per Mille).

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.