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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Let’s get started!

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8 Tactics & Tools PPC Marketers Should Be Thankful for in 2018

KoMarketing Associates

2018 has been a crazy year in the world of PPC Marketing. Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world. Extended Text Ads.

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5 Monthly PPC Check-Ups to Keep an Account in Shape

KoMarketing Associates

Much like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. From month to month, results such as CTR, CPC, and average position can fluctuate based on a number of different factors. Competition Check-Up.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. Put simply, “Paid search marketing is the process of gaining traffic by purchasing ads on search engines.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

The extended sales cycle we face in B2B online marketing adds to the confusion. While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program. What is the Best Way to Present This Metric?

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

Although PPC has been a very successful and profitable means of online marketing for a wide range of industries and business sizes, it can also be very costly and have zero results. Prior to beginning your first PPC campaign, here are a few things to help with your preparation: PPC Campaign Goals. Landing Pages.

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