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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. To boost quality score, reduce cost-per-click (CPC) and, ultimately, increase ROI. What you see in the AdWords console and what your customers see are often two different things.

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How to Make Your Google AdWords Ads More Impactful Without Spending More

Hubspot

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? What is a Google AdWords Ad Extension? This is where ad extensions come in. Why You Should Use Ad Extensions.

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How to Optimize your Google Adwords Campaign for Lead Gen Success (Webinar Recording and FAQ)

LeadSquared

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. In case you missed it, you can watch the webinar recording here: View the Recording.

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5 Minute Online Marketing: Daily Tasks to Improve your Digital Footprint – Webinar Recording and FAQs

LeadSquared

The webinar on “5 Minute Online Marketing: Daily Tasks to Improve your Digital Footprint”, presented by Nilesh Patel , CEO, LeadSquared and Rob Peck , Director of Client Services at O3M Directional Marketing was a success, thanks to the active participation and cooperation of the attendees. Alternatively, you can also watch the webinar here.

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How to Spot Trends to Create Content that Gets Discovered [Webinar Recording and FAQs]

LeadSquared

” A number of interesting questions were asked during the webinar. If we use trending topics in Adwords which may be irreleveant for our business, what is the use of traffic in that case? All trends may not be utilized from an Adwords standpoint. How can we judge the CPC of a trending keyword? View the Recording.

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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

We divulged it in the webinar and we got many questions from the attendees. Can you elaborate on top of the page bid option in AdWords? Here, the CPC is low when compared to other platforms and the conversion rate is high (if your campaign is well targeted). So, here is a list of those questions. You can check on their websites.

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12 Pay Per Click Professionals Crushing the PPC Advertising Game

Outbrain

Display, social, and native advertising are all online marketing channels that fall under the cost-per-click (CPC) advertising umbrella, and they all allow for highly optimized targeting that drives growth while helping you maintain and monitor the best possible ROI. Plus, paid ads are said to raise brand awareness by 80% !