Remove category inbound-content-marketing
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Are Amazon 'Sponsored Products' Ads Worth It?

Hubspot

Say you're in the market for a new pair of headphones or a new guitar tuner. Google still remains the top search tool for B2B purchases and services, but Amazon is steadily overtaking them in the B2C market. Need help getting started with inbound ads on Amazon, Google, LinkedIn, or Facebook? Where would you start your search?

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Categories include digital activities, expats, travel, mobile device users, and events.

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What Is a SERP? Definition of a SERP

seo.co

Table of Contents. + If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). Organic entries are links and pieces of content that are shown because they have a high likelihood of being relevant to the search user.

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The Ultimate Guide to PPC

Hubspot

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

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The Power of Return On Marketing Investment Calculations

Online Marketing Institute

Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.

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