SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B
QuanticMind
NOVEMBER 9, 2017
Or are they further down the funnel and doing price or feature comparisons as they prepare to make their choice? To use SEM for B2B to market effectively to prospective customers that have entered your conversion funnel, you must segment these prospects into at least one “upgrade” AdWords Audience.
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