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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014.

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How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

In my opinion, it is virtually impossible to resource enough time, talent and treasure to engage meaningfully with enough people, enough influencers, enough bloggers, to result in the sort of impact required to move the needle with any level of immediacy or timeliness.” ” Mizuno running long tail outreach marketing case study.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. 168 Case Studies on Generating Traffic from 124 Experts. Cheers to 2013!

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The 5 Top Media for Cold Prospecting

ViewPoint

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. The lowest cost plan -- targeted to freelancers, startups, and small businesses -- includes SEMRush’s PPC, search engine optimization, and search engine marketing tools.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Sometimes you have to look far and wide for tools and resources that you need for your PPC campaigns to be successful and profitable. Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. In 2017 Google introduced new call bid adjustments in AdWords.

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