KoMarketing Associates

DECEMBER 19, 2013

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. 168 Case Studies on Generating Traffic from 124 Experts. Cheers to 2013!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

ViewPoint

JANUARY 26, 2012

Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot.

B to B 120

B to B netFactor Media SEM 120

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Biznology

MARCH 26, 2012

This is not news to Internet marketers. But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Hubspot

JUNE 26, 2019

This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. The lowest cost plan -- targeted to freelancers, startups, and small businesses -- includes SEMRush’s PPC, search engine optimization, and search engine marketing tools.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

EMagine B2B Blog

MARCH 29, 2018

Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. AdWords, Google’s PPC solution, allows you to bid on a chance to have your ad appear above or below organic search results or on Google Partner Sites. Case Studies.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

QuanticMind

OCTOBER 24, 2017

Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Mapping – The same technology that powers Maps/Earth/Streetview.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

OCTOBER 30, 2018

The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. In 2017 Google introduced new call bid adjustments in AdWords. Call bid adjustments allow you to control how often the call option appears with your search ads. Use call bid adjustments. And it works.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

Convince & Convert

AUGUST 3, 2015

Specialization: PPC Strategies + Case Studies + News. This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. iSpionage is a search marketing competitive intelligence provider. Clix Marketing. Inside Adwords.

PPC 159

PPC Paid Content Paid Search Agency Advertising Agencies 159

WebMarketCentral

DECEMBER 17, 2009

Eric Enge notes that "social media will be a major source of ranking signals for the search engines in the future," both due to its link-building potential and the emergence of real-time search. It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

Webbiquity

JANUARY 2, 2013

Think AdWords isn’t important? For “commercial” searches on Google, actual organic links can take up less than 20% of the screen real estate and links. On the other end of the scale is gamification, used by just 11% of B2B marketers. 3 Video Marketing Statistics. Conductor Blog ). 3 SEM Facts.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

WebMarketCentral

AUGUST 17, 2009

Fleischner, author of SEO Made Simple: Strategies For Dominating The World's Largest Search Engine to share their best tips and tricks for SEO newbies. by SEO Book Aaron Wall makes the case for SEO with a brief case study of two similar websites. Still, even experienced SEOs may find some useful tips here.

SEO 20

SEO Best Practices Adwords Copywriting 20

Scoop.it

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. This includes social media ads, search engine marketing, and sponsored content.

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

QuanticMind

AUGUST 31, 2018

As a search engine marketer, you don’t have to be the best marketer on the internet in order to be successful. Competitors may be using slightly different strategies or getting different results in Google, Bing and the other search engines. A “Rinse and Repeat” Playbook for Crushing Your Competitors.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Zoominfo

SEPTEMBER 17, 2018

He will guide you down the path to becoming a master of blogging, WordPress, SEO, search engine marketing, internet marketing, social media marketing, email marketing, email list building, content marketing, website engagement, conversion optimization and much more to help you build your very own blogging empire.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Albacross

JULY 31, 2018

Now, wouldn’t you say this is roughly the same as allocating a small budget to AdWords every month? But is AdWords the best choice, or should I try other platforms as well? Read on to find out more about using AdWords vs Bing for your B2B marketing strategy… Google AdWords vs Bing Ads. That much is obvious.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

EMagine B2B Blog

NOVEMBER 13, 2017

A common mistake among marketers is assuming they know exactly what their audience is looking for. Even if you’ve done research in the past, update your keyword and search engine marketing strategy. Also look at symptoms people might be searching, because searches typically aren’t branded at the research stage.

Paid Search Agency 45

Paid Search Agency Marketing Websites Terms and Conditions Adwords 45

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Let us know what you think, and I could send you the case study No Erica, we are not interested in writing about your ad campaign. You might try AdRants.com instead.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

QuanticMind

SEPTEMBER 28, 2016

Panelists explained the ins and outs of Google AdWords Campaign Experiments (ACE), which is being sunsetted, against its replacement, Google Campaign Drafts and Experiments. More importantly, volume of branded search queries on these second-screen devices apparently decreases 50% once the TV gets turned off.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Directive Agency

APRIL 28, 2017

At Directive Consulting, we’ve noticed that it’s often times more cost-effective to increase your market share for your most valuable keywords than it is to rank for endless new variations. In this case study, we’ve compiled 180 Series C funded Software companies and analyzed their organic search metrics.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

WebMarketCentral

OCTOBER 8, 2008

That makes SEO—keyword research, meta tag and content optimization, and link building—the logical starting point for web marketing. Level 2: Search Engine Marketing (SEM) Using the figures from the paragraph above, running text ads on search engines offers potential exposure to roughly another 20% of buyers.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

Brandpoint

JUNE 24, 2021

In AdWords, lower your CPA by increasing your Quality Score. MQL: Marketing Qualified Lead. When a prospect shows interest in top-of-funnel marketing initiatives (visits the website, downloads a case study, follows on social media, etc.), the marketing department gauges these actions to determine their quality.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Webbiquity

APRIL 29, 2014

email marketing. Rand Fishkin steps through a number of steps SEO practitioners can take to deal with the loss of organic keyword data from Google, such as using “keyword suggestion sources like Google Suggest, Ubersuggest, certainly AdWords’s own volume data, SEMRush, etc.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. SMX East 2017, Day 2. >>Back to top.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Copywriters: Homework Makes You a Better Case Study Writer - Stories that Sell , August 18, 2010 Copywriters: Today’s the first day back to school where I live. Now’s the perfect time to talk about the studying you have to do as a case study copywriter. Say you’ve just signed a new client for case studies.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Outgrow

MARCH 18, 2021

Search engine optimization and search engine marketing. Pre-launch marketing on platforms like ProductHunt to get hold of early adopters and be a part of a community. Next up are some incredible case studies that will set you up for your growth hacking journey! Case Studies.

Course 52

Course Paid Content Outgrow Examples 52

Directive Agency

JULY 26, 2016

Go with someone that already knows how to market successfully for your business. Social Proof, Testimonials, Reviews and Case Studies. If you are an in-house marketing team picking an SEO company you need to look for the following things – Some positive signs (How we do business). Did they create a solid plan ?

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76