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Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. They are also less targeted and more apt to miss entire audiences who no longer consume traditional media.

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17 Google Marketing Tools You Should Be Using

Hubspot

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. billion searches for information are made per day? But Google is more than just a search engine.

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Google’s New Mobile Search Look: Black Is The New Green

QuanticMind

Google’s mobile search has a new look. They have rolled out a mobile search redesign with a black ad label replacing the previous green ad label. What Mobile Ads Will Look Like. Search results for “Visit San Francisco” taken on 6/6/19 on both mobile and desktop. Mobile Search Results.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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Why the Blog Post Is the New Ad Unit

Hubspot

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. But all is not lost!

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How to destroy your e-marketing presence in 5 steps

Anything Goes Marketing

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. If you've had enough of e-marketing, here is what I recommend: Simplify your website. You will need this for some of the search strategies below. Paid search and ads blow out.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. About Ad Fatigue. Advanced Ad Formats.