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KoMarketing Year in Review: Top Posts from 2015

KoMarketing Associates

TOP 10 KOMARKETING BLOG POSTS OF 2015. 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year by Derek Edmond. 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015 by Derek Edmond. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Aside from these statistics, the report provides results that could benefit marketers as they work their way through B2B SEO initiatives in the new year. View the full report.

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

By using SEO and content insights as critical components, content marketing is increasingly more and more aligned with customer needs. Isn’t it just throwing up a blog every now and then? More chances for your brand to get in front of the right eyes: 47 percent of internet users read blogs daily. Source: Edelman-LinkedIn).

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. B2B Lead Blog ). e-Strategy Trends ). e-Strategy Trends ).

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. B2B Google+ Search Engine Marketing Blog'

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How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success

Hinge Marketing

This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing. From there, Brad went to work for Google, harnessing his prior training experience to help the company’s advertiser base get up to speed on how to use AdWords. To say that Brad Geddes is a Visible Expert is an understatement. His biggest challenge?

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Three Key Insights on How B2B Marketing is Changing

Webbiquity

Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group. Possibly the most ubiquitous B2B content marketing practice is blogging. According to the Content Marketing Institute , 79% of all B2B companies have a blog.