The Point

MARCH 16, 2010

Conversion rates, for example, the rate at which clicks convert to leads (and a key metric for B2B campaigns), can be improved significantly by reducing the number of irrelevant clicks. Below is a “starter list” of negative keywords drawn from the terms we most frequently use when we’re designing PPC campaigns for B2B clients.

PPC 100

PPC Keywords Campaigns SEM 100

The Point

DECEMBER 12, 2014

You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Provide a full and complete description of whatever it is you’re promoting – a demo, a white paper, a Webinar, a free download.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

ClearVoice

NOVEMBER 2, 2018

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Directive Agency

NOVEMBER 2, 2016

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. First things first, you need to decide what kind of B2B digital marketing campaign your product/service requires. Is AdWords worth it? Or is organic B2B SEO a better option? Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

ViewPoint

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Hinge Marketing

MARCH 23, 2015

When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.

Work Management 48

Work Management Marketing Automation Services Marketing Management Marketing Strategy 48

KEO Marketing

AUGUST 15, 2017

Others use it to invite prospects to view another piece of content related to what they originally downloaded, or to invite them to participate in a webinar or view a video. Pay-per-click: Google AdWords retargeting. Many tech marketers use email to thank visitors for subscribing to a newsletter.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

WebMarketCentral

JULY 14, 2008

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. A CEO isn't going to download your whitepaper.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

The Point

JULY 20, 2018

Make sure any headline above the form (“Exclusive Report”) and button copy (“Download Now”) are action-oriented and consistent with both the offer and how that offer will be fulfilled. Just avoid the temptation to add so much new information that you create questions or objections. * Keep the form above the fold, and short.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

WebMarketCentral

AUGUST 31, 2009

Meeting the biggest challenges in b2b marketing head-on? Breakout Session Notes — Making Data Driven Decisions — B2B by MediaPost Raw Aaron Goldman outlines six key challenges for b2b marketers identified during a breakout session at the Search Insider Summit, along with the solutions posed by the participants.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

The Point

FEBRUARY 16, 2017

Sometimes this is because different groups “own” different campaigns (the Web team owning SEM , for example) and so those programs tend to be managed independently. Add the offer to the ad rotation in your Google AdWords campaign. Design a follow-up email for your BDRs to send to those who download the report. •

Campaigns 223

Campaigns Email Marketing Banner Ads Work Management 223

WebMarketCentral

OCTOBER 13, 2008

How can "conquesting" be applied as an SEM tactic? 5 Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!) What challenges lie ahead for PPC marketers?

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

Zoominfo

SEPTEMBER 17, 2018

Search Talk Live focuses primarily on SEO and SEM. Internet Marketing Podcast is the UK’s most popular internet marketing podcast downloaded by more than a half a million people. You can download the shows and listen to them whenever you want– in your office, on your commute, where and whenever is convenient for you.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

KEO Marketing

DECEMBER 5, 2017

Here are the B2B marketing trends for 2018 that savvy businesses need to follow. The following B2B marketing trends will have the greatest commercial impact on B2B companies in 2018: Content marketing. AdWords is showing more innovation, making it another area to focus on for your search marketing efforts.

Trends 48

Trends B2B Marketing B2B Thought Leadership Planning 48

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Mandy McEwen is one of the leading B2B marketers in the world.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Mandy McEwen is one of the leading B2B marketers in the world.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

The Point

JUNE 16, 2015

Selective and proactive use of match types (broad, phrase, exact) is a key technique in optimizing the performance of Google AdWords™ campaigns. For many B2B marketers, this is the setting that provides the best balance between volume and quality. To download your free copy, click here.

PPC 100

PPC Paid Search Agency Adwords Campaigns 100

Directive Agency

AUGUST 18, 2017

Here are 11 indispensable B2B marketing tools that instantly make an impact where it matters most: Conversions. SEO, SEM, digital placements, and social need to all come together. The “lite” version of the tool is completely free to download and use. You know what AdWords is. Today’s SERPs are blended. Image Source ).

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

WebMarketCentral

MAY 22, 2009

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords. Keep your content network clean.

SEM 20

SEM Campaigns Optimization Tips 20

Brandpoint

JUNE 24, 2021

B2B: Business-to-Business. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. In AdWords, lower your CPA by increasing your Quality Score.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Directive Agency

APRIL 28, 2017

As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. Click to download the eBook to learn where your company ranks (and how it holds up to your competitors). Click here to Download the Series C Case Study for Free! The B2B Marketing Pain Point: Demand Generation.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75

Contently

JUNE 6, 2022

For example, a marketer may be pushing a free download or trial, a special offer, or another type of campaign. So first, they create display or social ads or put their spending toward a Google AdWords campaign. Typically, landing pages are tied directly to a paid media campaign. Looking for a real-world example? Then pick a microsite.

Microsite 122

Microsite Landing Pages Top of Funnel Demand Generation Agencies 122