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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. For B2B advertisers in particular, they make it easier to capture more robust lead information compared to Lead Generation Cards.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

For most B2B marketers, it isn’t nearly enough. With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Promoted Tweets.

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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

The webinar on ‘6 Lead Generation Strategies using Social Media’ conducted by Meenu Joshi and Nilesh Patel was a huge success. Once you get the hang of it, you should go for CPM optimized for website conversions. However, if you are running your right column ads, then always go for CPC, not CPM. Question 1.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? The ideal conversion rate for B2B businesses is 9-10%, sometimes it can be more. Can you elaborate on top of the page bid option in AdWords? Do you use Facebook / Instagram Ads for B2B? What is the best platform to start with for B2B ads?

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Facebook Ads Library- What it is and how to use it

Valasys

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . With its everchanging algorithm, social media and digital marketers seem to have a lot to keep up with. . In 2000, Google launched its first Ad service- Google AdWords. Media type . Active status

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.