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8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Google’s Complete Search Quality Rater’s Guidelines. Smart Goals For AdWords Advertisers.

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A Quick Guide to Google Ads Copywriting

Anyword

Google AdWords Ad Copy Character Limits. Finally, Google ad copy guidelines now state that Google will automatically extract the ad’s domain from the final URL, but you can still enter a customized URL path. . Time to break out those Google AdWords ad copy templates so that you don’t get one of those terrible rejections!

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8 Facebook Targeting Strategies You Should Try Today

ATAK Interactive

As you begin to see which audiences prefer which creatives, you can develop guidelines for your creative team, this will help make designing future ads hassle-free. . Mine for Data in Google Adwords. If you’re already running Adword campaigns, use this data to optimize your Facebook ad strategy. Have fun with it! .

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Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. This is where you’ll reference the main benefit or USP of your product or service, or stress the urgency of your offer. 4) Mobile Ad Guidelines.

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Privacy Policy Compliance & Optimization Check-up for Website Owners and Advertisers

ClearVoice

Those platforms include: Google AdWords. Google AdWords, Quality Score and privacy policy placement. Facebook’s guideline here is for a “reasonably prominent” (hello, legal speak) notice about how you’ll use a customer’s information. Let’s take a look at each of those in more detail.

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What Is Geotargeting and How to Use It for Conversions

Optinmonster

And you can assess the success of your strategy with OptinMonster’s built-in conversion analytics dashboard. Your analytics software should be able to find how many of your visitors come from specific geographical areas. Another for all other regions that don’t follow GDPR guidelines. Get Started With OptinMonster Today!

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Pro-Tip: Top Paid Marketing Channels for Your SaaS Business

Outgrow

So, make sure that you go along with design guidelines because otherwise, a poor design will negatively impact your brand image. You could run an attribution report in Hubspot or Google Analytics to know which of your content brings in the most revenue. You need a Google AdWords account to make ads for your Youtube channel.