B2B Memes
JULY 1, 2010
In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil. When I say advertorial , I’m not talking about all sponsored content that appears in a publication.
KoMarketing Associates
NOVEMBER 15, 2013
Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Matt has an interesting perspective on SEO because unlike even the most popular industry leading search marketers, he doesn’t have to speculate on new algorithm updates –he works with the people that create them.
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RebelMouse
NOVEMBER 29, 2022
Google says that “advertorials or native advertising where payment is received for articles that include links that pass ranking credit, or links with optimized anchor text in articles, guest posts, or press releases distributed on other sites” will be considered as link spam. Click here to learn more about these tags.
Contently
APRIL 20, 2016
Soon after, the game ended, reporters rushed the field, and Simms unknowingly became part of marketing history. The rise, and failure, of influencer marketing. Disney’s Super Bowl plug became a precursor to a now-ubiquitous marketing practice: influencer marketing. This video from marniethedog, who has 1.9
Contently
JANUARY 4, 2017
According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. Most brands have made native advertising a key part of their repertoire—even as the price tag goes up. The Daily Beast now gets 90 percent of its ad revenue from native ads. Insist upon clear labeling.
Writing on the Web
JULY 12, 2010
I’m repeating myself because it’s so crucial to your online marketing efforts. Don’t like the way hard-selling marketers format long sales letters. Landing Pages: Where to Publish Your Advertorial. Designed to persuade a defined group of readers. To take one specific action. Not sure how to format and design.
B2B Memes
OCTOBER 4, 2010
journalists moving into content marketing ) is more than theoretical. Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it.
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