Digital B2B Marketing
OCTOBER 15, 2013
Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Content Distribution Options. And they’re right.
Contently
APRIL 2, 2018
And it would do the savvy content marketer good to have a few classic examples to bust out at parties—or, at the very least, strategy meetings. In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. After a few decades, each issue reached millions of customers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ClearVoice
JANUARY 28, 2021
For example, Poirier says the world of social media is large and diverse, and different platforms yield better returns. And, they should be removed from your distribution list of prospective clients. For example, a user was converted via Facebook, but they’re still getting emails to ‘join.’. Don’t forget about design.
RebelMouse
NOVEMBER 29, 2022
Google says that “advertorials or native advertising where payment is received for articles that include links that pass ranking credit, or links with optimized anchor text in articles, guest posts, or press releases distributed on other sites” will be considered as link spam.
B2B Marketing Directions
NOVEMBER 7, 2020
For example, Borrell found that companies in travel/tourism, live entertainment, sporting events, clothing and recreation have reduced spending on content marketing in 2020 by an average of 19%. On the other hand, Borrell's analysis did not include the internal costs that businesses incur to create and distribute content.
Marketing Insider Group
SEPTEMBER 11, 2013
Advertorials have been around for a long time. For example, a native advertisement embedded into my Facebook news feed is still an ad. When brands create great content that the audience wants, on any distribution platform, the brand will see an increase in reach, engagement and potentially conversion from the trust it builds.
Digital B2B Marketing
APRIL 29, 2014
Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer. My own research last fall showed marketing content on Forbes was getting significantly less distribution that editorial content as well. They are bouncing because the content is that bad before they even get to scrolling.
Expert insights. Personalized for you.
100 
Let's personalize your content