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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Start incorporating content into your advertising. Social Advertising.

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The Dark Future of Native Advertising

Digital B2B Marketing

Native advertising, and specifically native publishing programs, will struggle in the future. Native publishing is a subset of in-feed native advertising, as defined by the IAB. Many visitors aren’t bouncing because of a sponsored content, advertorial or marketing disclaimer. The Allure of Native Publishing. You can too.

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How to Create Cross-Channel Campaigns: 5 Do’s, 5 Don’ts, 3 Examples

ClearVoice

These include, but are not limited to, websites, emails, SMS messaging, social media, blogs, news outlets, print-on-demand providers, advertising, and so on. For example, Poirier says the world of social media is large and diverse, and different platforms yield better returns. 3 examples of cross-channel campaigns. she shares.

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The Truth About Guest Posting

RebelMouse

Guest blogging for advertising purposes is now even listed as a type of link spam in Google’s official spam guidelines. Click here to learn more about these tags. Is Guest Posting Ever OK?

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Research Maps Spending on Content Marketing

B2B Marketing Directions

For example, Borrell found that companies in travel/tourism, live entertainment, sporting events, clothing and recreation have reduced spending on content marketing in 2020 by an average of 19%. More importantly, many digital channels enable companies to publish large volumes of content without incurring incremental advertising costs.

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What Is Earned Media?

ClearVoice

Many people confuse earned media with advertising which is a paid function to get your product or service in front of an audience. Earned media is never promotional content, advertisements or any sort of contract where funds are exchanged. . Advertising is often confused with earned media, when in fact, they are quite the opposite.

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The 2 Rules of Sponsored Content

Marketing Insider Group

There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.”. Advertorials have been around for a long time. Is sponsored content different from Native Advertising? Native advertising is not always content marketing. Publishers have always accepted money from advertisers.

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