Onalytica B2B

NOVEMBER 10, 2016

After all, each generation differs vastly from the generation before, giving each a completely different outlook on anything from fashion to societal and political issues. Here are some facts, statistics and characteristics of Millennials and how brands can adapt their marketing efforts to accommodate this unique generation.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

ClearVoice

JANUARY 28, 2021

“If you’re trying to achieve reach, engagement, user-generated content, contest entries, and landing page traffic all in the same campaign, you sometimes cannibalize your own goals rather than building a ‘conversion machine’ finely tuned toward one result,” she says. Try to define the most critical metric, and track accordingly.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Moz

MAY 17, 2020

Google never took SEOs into account when designing for the user. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. During the last few months we have seen more desktop traffic, but in general users are moving to mobile.

Case Studies 73

Case Studies Case Study Studies SEO 73

Convert

NOVEMBER 25, 2020

billion users monthly through well-optimized Facebook Ads. Most people who use tools for Facebook marketing are able to optimize their advertorial campaigns without much hassle. If you use graphics like GIFs, animations, and videos, all that motion can stop users mid-scroll and tempt them to click on your ads. Need inspiration?

Facebook 119

Facebook Optimization Ads Conversion 119

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. June 8, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

MARCH 21, 2022

Keeping track of these trends is something that only a power user can do. However, this point applies especially to TikTok as business-related content hasn't taken a stronghold yet, and its user base, Gen Z (those born between 1997 and 2012) , have a strong dislike for advertising. Its content must engage users quickly.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80