Customer Experience Matrix
APRIL 30, 2019
Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. One well known example is DuckDuckGo , which positions itself as “a search engine that doesn’t track you”. In other words, privacy-protecting systems are a big and growing business.
Martech
APRIL 15, 2022
Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. It lets advertisers track users to deliver customized advertising, while protecting personal information.
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illumin
APRIL 18, 2024
Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.
Webbiquity
MAY 16, 2023
end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. With the long-awaited (dreaded?)
Liveintent
DECEMBER 1, 2021
Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. Search data. Marketing team. Although the deprecation of third-party cookies presents new targeting challenges for advertisers, publishers have other methods for targeting available at their fingertips.
ClickZ
OCTOBER 2, 2020
30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. The value exchange goes back generations – you underwrite my content and I will consume and consider your advertising.
Brightedge
JULY 22, 2022
In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. It is forcing us to rethink the way we communicate with search engines and how we go about increasing our digital footprint. Search has always relied on both elements, but the complexity has increased exponentially.
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