Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. So — is your brand a brave, determined Gryffindor?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” Personally, I love AI. Not at all.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

APRIL 1, 2018

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. How to Create an Advertisement. Set company goals for this advertisement. Identify the advertisement's channel and format. Determine where this audience consumes content.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. “It’s not about going viral; it’s about being useful.”

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Optinmonster

MAY 27, 2020

Including gathering the resources you’ll need to get started, assessing your advertising goals and target audience, and optimizing your promotions to fit different social media platforms. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 billion – placing financial services as the second-biggest consumer of digital advertising. Don’t be afraid to show some personality and let your audience get to know you and your brand more personal. High viral possibility.

Social Media 84

Social Media Work Management Marketing Management Service 84

Convince & Convert

MARCH 17, 2015

It started with YouTube’s efforts to grow the following of YouTube stars (including national advertising via traditional outlets like spot TV). With pre-roll advertising becoming nearly ubiquitous on YouTube, the more popular YouTube influencers become, the more money YouTube/Google makes.

Advertising Agencies 162

Advertising Agencies Paid Search Agency Paid Social Agency Youtube 162

Optinmonster

FEBRUARY 11, 2024

Amplify Reach with Social Advertising Compared to other forms of advertising, social ads cost relatively little , which is why we’ve included this in our list of growth hacking strategies. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

LEADership

MAY 30, 2014

We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral” The “Publish” button is pressed, it’s live and then……crickets chirping. How do B2B marketers create “viral” content for their marketing campaigns?

Viral Marketing 40

Viral Marketing Advertising Agencies Content Distribution 40

Martech

AUGUST 9, 2021

As the CTV landscape continues to mature, some of the same obstacles to brand-safe and brand-suitable ad placement traditionally associated with web advertising have wormed their way in, according to John Ross, DoubleVerify’s Director of Product Strategy. Brand risks on CTV. Programmatic CTV rising. Read more here.

Facebook 110

Facebook Ad Exchange Advertising Agencies Mobile Advertising 110

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! Granted, goofiness and viral challenges might not be your brand’s bag, and that’s OK! But by the numbers , TikTok may surprise you. While Gen Z does represent 44.6%

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Martech Advisor

JANUARY 30, 2020

Facebook is trying hard to make transparency, high-quality content, and personal relationships the cornerstone of its platform. In conversation with Michael Stelzner from Social Media Examiner, she told marketers to “not even bother sharing YouTube video links,” as YouTube is a direct competitor.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

ClearVoice

MARCH 14, 2024

Improved content marketing ROI: Content collaboration can be more cost-effective than traditional advertising. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Video marketing can help personalize your marketing campaigns. Animated branded videos and advertisements are one of the hottest marketing trends in 2020 , continuing into 2021. What happened?

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Stevens & Tate

MAY 9, 2023

And perhaps you know of some big-time super bowl advertisement fails. It also requires understanding emotional advertising , creativity, and proper timing. Besides making your brand and message more memorable, humor also connects with the audience personally, making them laugh and feel good and relaxed.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. While tech companies have focused on getting their users to go live, they know that the eventual play is to gain that almighty advertising dollar. Guest Stars.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. We personally recommend RafflePress to help you run your contests and giveaways. Go viral with the refer-a-friend social sharing giveaway action. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Heidi’s writing is personal, relatable, and informative. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Marketing Blender

MARCH 15, 2021

The days of organic leads from social pages are mostly gone, outside of viral phenomena. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content. YouTube is the second most used search tool and it’s owned by Google. Be interesting and know what your contacts are interested in.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Buzz Marketing for Technology

JUNE 27, 2008

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. The more relaxed a person is, the more receptive that person is to verbal information.

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Present on most social platforms with large audiences with the ability to share content and make it viral. Networkers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Digilant

FEBRUARY 16, 2023

Introducing TikTok: The Search Engine The platform rose to popularity as a social platform used to discover, interact and post short-form videos (many with the hopes of going viral). TikTok is touted as having one of the best algorithms to find personalized, curated content explicitly based on your preferences and interests.

Google 52

Google Paid Search Agency Mobile Advertising Curation 52

Unbounce

FEBRUARY 25, 2020

Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. The Solution: Account-Based Marketing (ABM) with Personalized Landing Pages. ” It was highly personalized. Talk about personalization. That’s when Procurify found Unbounce.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Convert

APRIL 7, 2021

As live event attendance took a knock, live stream events, on average, welcomed 20% of people who couldn’t attend in-person events due to COVID-19. We found that people want live stream events to mirror in-person events. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. 56% of U.S.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Martech Advisor

MARCH 6, 2020

Learn More: YouTube Hashtags: The Secret to Video Marketing Success. The TikTok Viral. What was once a one size fits all strategy for video—create an ad and place it programmatically across the web—doesn’t apply in the short-form world where either traditional advertising placements might not ever exist.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Martech Advisor

SEPTEMBER 26, 2019

Twitter launched 6-second video bidding for advertisers this August. While 6-second video ads have been around since 2016, with YouTube’s Bumper Ads and Facebook’s short video ads, and more recently Instagram and Snapchat ’s Story Ads; Twitter joining the battleground changes marketing dynamics altogether.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Adobe Experience Cloud Blog

JANUARY 15, 2020

Automated but personalized thank you and follow up email campaigns instead of the physical letters or pamphlets. They will allow you to create personalized and very targeted marketing campaigns for specific types of people and, eventually, turn them into buying customers. In 2015, email only asked you to invest $1 to gain back $38.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

NOVEMBER 13, 2017

Many marketing and advertising professionals like to call Volkswagen's "Think Small" campaign the gold standard. So what did this Volkswagen advertisement do? Ayer's game plan was to "create a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ring.". 4) Volkswagen: Think Small.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Navigate the Channel

MAY 24, 2023

Include a quote from your president, CEO or person in charge of the launch, but don’t let them use meaningless words. It spurs the type of consumer who fears “missing out”, and can result in a flood of new sign-ups and possibly much word-of-mouth advertising. Make sure you give your new customers a personal story to share.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

seo.co

OCTOBER 4, 2022

For this reason, it has been called “Snapchat meets YouTube” because you don’t need a lot of time to create something fun and shareable; just tap a record. Not Proven as a Major Advertising Platform: TikTok is still new, so it’s not a tried and true way to advertise yet.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

Conductor

OCTOBER 11, 2022

Paid results (ads) sit at the very top of the results page so that paying businesses get the highest possible returns from their advertising spend on search engines. Knowledge Graph: Wikipedia-like, a knowledge graph provides brief information about a person, entity, or other search topic. These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Metadata

JULY 21, 2022

Factor in that 26% of social media users say they’re inclined to buy brands they see advertised , and the value of making sure they’re seeing your brand (instead of your competitor) cannot be overstated. But your customers don’t build walls around their professional and personal lives. 3) The data they provide is gold.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Explainer Video or Demo: Use subtle music to maintain attention Live-Action or Story: Use clear music to explain and advance the plot Advertisement, Announcement, or Promo Video: Use dramatic music to evoke emotion If you work for a streaming music app and you’re making a video, maybe music is the main feature.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Valasys

MAY 26, 2020

Viral Bajaria, CTO, and Co-Founder of 6sense assured that the joint customers of LinkedIn and 6sense will now be able to leverage the dynamic segmentation capabilities provided by 6sense to reach the right audience groups across the LinkedIn network, anywhere in the world. About LinkedIn.

Ideal Customer Profiles 59

Ideal Customer Profiles Linkedin Work Management Marketing Management 59