Biznology

JUNE 3, 2014

I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. My specialty is online conversation marketing, online public relations, and online earned media. It is really amazing how effective this sort of “advertising” promotion works.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

MARCH 14, 2017

The truth is, everyone does advertising better than Twitter. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. Twitter is more alive and vibrant today than ever before.

PR 163

PR Twitter Public Relations Youtube 163

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. An Earned Media Micro-Influencer Marketing Primer.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Therefore, marketing to all your social media followers in the same way is ineffective.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

MARCH 29, 2012

Social media marketing should be integrated within cross-country markets. Advertisements were country specific. Now when advertisements are in social media, they can be accessed across borders. (Photo credit: Wikipedia). From country to country , the popular social networks differ, as do languages and cultures.

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

OCTOBER 11, 2016

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Well, that’s all well and good, but you know what earned-media marketing is? Candid Belle via YouTube. Run Run Live via YouTube. Fun & Fitness via YouTube.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

NOVEMBER 1, 2013

Facebook is the biggest social network, but there is a lot more to social media than Facebook. If you tried to find the most important face of social media, it has been and continues to be Facebook. YouTube is definitely a more important place for video. Monthly Newsletter Slider Social Media Marketing'

Social Media 80

Social Media Facebook Lead Ranking Media 80

Biznology

MARCH 20, 2018

” The state of earned media blogger outreach. “I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” I may well be mistaken.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

DECEMBER 31, 2018

This is especially apt for YouTube webinars, many of which seem to be billboarded with a random screen grab from the middle of a demo. For videos shared via social media, the thumbnail is the only chance you get to stop the viewer from scrolling past your video. Thumbnails (or poster frames) are really important. 6-Second Video Ads.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

MAY 19, 2015

Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Actually, Madda Fella is really underutilizing their YouTube site. Social Media Marketing. Instead of only producing one very expensive.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

OCTOBER 16, 2017

Publishers have lost advertising revenues, content displays, and leadership. This is a more human world than today’s social media. If digital boundaries are included, this replaces advertising and content with the user’s preferred products and vendors. The giant platforms want to control everything, everywhere, all the time.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

FEBRUARY 11, 2016

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. It was frustrating.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

DECEMBER 9, 2016

Correspondence as well as website and social media content should all match the personality and “voice” of your company. Jump into social media. It’s nearly impossible to talk about customer outreach without talking about social media. Social media makes us more accessible to our audience. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

DECEMBER 12, 2013

They’re meant for YouTube and social media. The Custom Content Council says that content marketing is already an almost $44 billion market , and Hanley Wood Business Media says that 78% of chief marketing officers believe custom content is the future of marketing. But there’s usually another media outlet to balance the scale.

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Biznology

MAY 8, 2012

I don’t want to compare parenting to social media community development and management but I guess I just did. Too many social media marketers don’t communicate with their readership in the sort of flawed, open, and honest voice that is more common in radio and on television.

Social Media 80

Social Media Media Blogger Television marketing 80

Biznology

MAY 12, 2015

” And Google be like: “how much do you spend a month on insurance, taxes, salaries, health, training, inventory, security, theft, rent, advertising (newspaper, newsletter, radio, television), local sponsorships (5ks, little league, local schools), and all that? .” Sorry, earned media isn’t enough on Facebook.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

JUNE 18, 2015

And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. The number of broadcasters and viewers is still small; the media is just beginning to test it; and only a few advertisers are experimenting. Both apps are still rough.

Broadcasting 80

Broadcasting Mobile Advertising Interactive Marketing Mobile Marketing 80

Biznology

APRIL 2, 2012

I spend a lot of time speaking and consulting on agile marketing–what I wrote about a lot in Do It Wrong Quickly –and I often use the example of television commercials as the very antithesis of agile marketing, the epitome of old media. I am not sure it has been shown on TV in any form.

Paid Search Agency 80

Paid Search Agency Advertising Agencies Wikipedia Television marketing 80

Biznology

OCTOBER 6, 2015

No, that’s only the second most-hated thing in corporate social media branding. I can’t tell you how many brands have not only over-committed to too many social media profiles but then have all but abandoned them all, most of which without even completely moving in to each platform. Know why I know this?

Ideal Customer Profiles 80

Ideal Customer Profiles Social Media Marketing Budget Case Studies 80

Biznology

MARCH 8, 2016

While there are awesome social media and blogger outreach automated tools such as Audienti and there are amazing Marketing Automation tools out there, the final mile is all about people. You can’t ask for favors form people you don’t even know yet! Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. Federal Trade Commission has issued explicit new guidance on native advertising.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

APRIL 18, 2012

So, you might guess that I am fairly comfortable with the technical side of social media, but there’s one thing I don’t like, which is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean. I am a retired IBM Distinguished Engineer. (My

Social Networks 80

Social Networks Network Marketing Facebook Linkedin 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. Only 20% needs to be shamelessly self-promotional content. Related articles.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

AUGUST 26, 2014

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 Beautiful People Doused in Water.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

JULY 29, 2014

Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search. There’s no advertising. But Chris,” you say, “you’re the most persistent, prolific, and committed social media devotee that I know.” What Happens if Google+ Sells Out?

Google 80

Google Network Marketing Social Networks Communities 80

Biznology

APRIL 28, 2021

By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. Here’s the big takeaway: If you still think you have one big single audience on social media, you are doing social media like it’s 2010. Posting stuff on social media has never been more complicated.

Social Media 104

Social Media Media Marketing & Strategy Paid Search Agency 104

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? Now, however, they call it influencer marketing, though it’s really become mostly sponsored advertising. No review, no editorial.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

JUNE 21, 2016

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

MAY 30, 2017

It’s not about widgets sold, it’s not about backlink SEO, it’s not about a positive review on Yelp or the best unboxing or YouTube review, it’s about building equity over time. It’s about a partnership. And it’s about growing together into the future, even after you have both left your positions.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Big brands know they need to fill the skies with advertising ack-ack if they want to get into our consumer heads. Social media is a trap. “Who would want to share my press release to social media?”

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

NOVEMBER 2, 2011

where I broke down the search giant’s real business model: advertising anything everywhere. It’s not that Google is moving away from advertising, which will comprise the lion’s share of revenue for a very long time. Advertising is great but Google has bigger ambitions. Image via CrunchBase. “Why?”

Marketing & Strategy 80

Marketing & Strategy Advertising Agencies Mobile Advertising Amazon 80

Biznology

MARCH 21, 2017

I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers. YT was so smart. What do you think?

Adsense 138

Adsense Social Media Paid Search Agency Ads 138

Biznology

MAY 16, 2017

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. Each one of of the social media “courses” are part of the entire experience. Buon Appetito.

Social Media 201

Social Media Course Media Marketing & Strategy 201

Biznology

DECEMBER 9, 2014

Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well. — when they could be spending that money with Google AdWords (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising?

PageRank 80

PageRank SEO Enterprise Management SEM 80

Biznology

JULY 24, 2012

That said, what I recommend to everyone is spending more money on brand representatives and social media community managers than you do on technological solutions. Just desserts is what I call it, but be forewarned and don’t forget to gird your loins before participating. Are you ready to be 80% poorer as a result?

A/B testing 80

A/B testing Communities Work Management Word of Mouth 80

Biznology

MAY 9, 2017

We also recognize that most every message board registration, Twitter-handle, Facebook wall , every single channel on YouTube and profile on Instagram represents a beautiful child of God and not just a Klout score or a sticky metric or an Influencer Score or a follower/friend/subscriber count or even an engagement. The tagline of Patreon?

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178