Google launches marketer resource center and AI recommendation tool
Martech
JUNE 7, 2024
Google kicked off its “Summer of AI Essentials” with two new features for marketers. Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. adjust CPM/CPV bids and budgets for flighted campaigns) Keywords and targeting (e.g. Why we care.
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