Buzz Marketing for Technology

AUGUST 25, 2010

My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform. Share this on Linkedin. Tags: Advertising Buzz Marketing Innovation Mobile. which cost a Best Buy employee his job for posting it. Tweet This!

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

Share this on Linkedin. Tags: Advertising Buzz Marketing Mobile. If you can hook them on the value of your content then its just a matter of getting them to agree to receive it in a new channel. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Buzz Marketing for Technology

JULY 2, 2008

What is LinkedIn? A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn-PCR Tutorial.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Buzz Marketing for Technology

JANUARY 12, 2010

Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share this on Linkedin. Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media. Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Digg 100

Digg Advertising Agencies Buzz PR 100

Buzz Marketing for Technology

JANUARY 21, 2010

Share this on Linkedin. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Launch them using all available Social Media. Tweet This!

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

DECEMBER 1, 2010

Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Post on Google Buzz. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Writing on the Web

OCTOBER 24, 2010

New marketing trends moving away from advertising to content marketing will mean that a better understanding of the brain will allow us to be more effective in gaining readers’ attentions, making an emotional impact and getting our messages encoded into memory. Post on Google Buzz. Share this on LinkedIn. Tweet This!

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

NOVEMBER 18, 2010

Our dedicated team of specialists in the areas of strategy, design, content, copy, account and project management provide clients with sponsored magazines, web design, direct marketing solutions, in store communications, advertising and loyalty programmes for internal and external target groups. Post on Google Buzz.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 19, 2010

Post on Google Buzz. Share this on LinkedIn. Neuromarketing: This is your brain on advertising… The Brain Science of Online Persuasion. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Reader.

Buy 100

Buy Digg Buzz Blogger 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Post on Google Buzz. Share this on LinkedIn. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. Post on Google Buzz. Share this on LinkedIn. Smart marketers know the rules and never forget them.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

NOVEMBER 10, 2010

91% of women believe that advertisers don’t understand them. Post on Google Buzz. Share this on LinkedIn. Women control over 50% of private wealth in US. 58% are seriously annoyed by portrayals of their gender (Barletta 2005). What do you think? Blog this on Blogger. Subscribe to the comments for this post? Email this via Gmail.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 8, 2010

Post on Google Buzz. Share this on LinkedIn. Neuroscientists Discover “WIIFM&# Center in Brain… Neuromarketing: This is your brain on advertising… Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion blog content brain science content marketing with blogs neuromarketing.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Webbiquity

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Twitter, Facebook and LinkedIn groups, community sites (e.g. Post on Google Buzz. Share this on LinkedIn. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. Post on Google Buzz. Share this on LinkedIn. How did we do this before?

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

APRIL 13, 2011

Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Post on Google Buzz. Share this on LinkedIn. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you.

Rules 100

Rules Content Digg Press 100

Writing on the Web

OCTOBER 13, 2010

Post on Google Buzz. Share this on LinkedIn. Neuromarketing: This is your brain on advertising… Attractive Content: Speak to the brains. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Email this to a friend?

Content Marketing 100

Content Marketing Content Digg Buzz 100

Webbiquity

JANUARY 28, 2011

ADVERTISEMENT. Janet Driscoll Miller explains how the AdWords Call Metrics feature works, who can benefit from it, how to enable it, and how it “opens greater opportunity to effective, trackable mobile search advertising.&#. Post on Google Buzz. Share this on LinkedIn. You’ve actually got A LOT of company.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Share this on Linkedin. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This!

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Webbiquity

NOVEMBER 29, 2010

While I support efforts to keep Wikipedia free of advertising or blatant marketing, it’s my job to make sure my clients are represented fairly on the site. Post on Google Buzz. Share this on LinkedIn. Since it’s a commercial product, links to corporate sites are appropriate in this context. Share this on Bebo.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

OCTOBER 21, 2010

That doesn’t include marketing, advertising, etc. Post on Google Buzz. Share this on LinkedIn. But marketers continue to write messages as if people were paying attention. Market research : in 2005 corporations spent more than $7.3 billion in US alone. In 2007, $12 billion. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 13, 2010

Post on Google Buzz. Share this on LinkedIn. Related posts: Neuromarketing: This is your brain on advertising… Emotional Attention + Memory = Content Marketing. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

OCTOBER 7, 2010

Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. Post on Google Buzz. Share this on LinkedIn. Related posts: Neuromarketing: This is your brain on advertising… The Brain Science of Online Persuasion. Blog this on Blogger. Tweet This!

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

SEPTEMBER 9, 2010

And if you have a specialist or local blog, remember you can approach relevant businesses directly and ask them to advertise. For instance if you write a blog about soccer in your country, you could ask sports stores in your city if they want to advertise. Post on Google Buzz. Share this on LinkedIn. Blog this on Blogger.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Buzz Marketing for Technology

JUNE 9, 2010

Share this on Linkedin. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. The Bottom Line – The Fate of B2B Companies Rests in the hands of Just a Few People! Its time to start embracing those few people in ways B2B marketers haven’t before. Tweet This!

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

JANUARY 26, 2010

Share this on Linkedin. Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Post on Google Buzz. Share this on LinkedIn. Nielsen BuzzMetrics. Share this on Bebo.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Buzz Marketing for Technology

MARCH 9, 2010

Share this on Linkedin. Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Share this on Linkedin. Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

APRIL 21, 2010

Advanced versions of this tactic include tracking those places that conversations are happening most and using the words from those conversations in your SEO as well as choosing to advertise in those places that frequently mention your brand or the conversations you want to be a part of. Share this on Linkedin. Tweet This!

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Contextual Advertising Gone Wild – 20 Examples by Pedro Laboy. ** 5 Stars. Advertising & PR.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

JANUARY 12, 2011

You’re only in advertising because you couldn’t hack it in medicine.’ Post on Google Buzz. Share this on LinkedIn. ‘Loser. ’ To grab the attention of your older brother, you need something really newsworthy.&#. 5 successful marketers reveal their favorite public relations tools by Matt About Business.

PR 100

PR Tools Tips Blogger 100

Webbiquity

JULY 28, 2010

Spam email led to a consumer backlash over unwanted advertising and the rise of ad-voidance. Post on Google Buzz. Share this on LinkedIn. Evans reminds us that the web grew from approximately 6,000 sites in 1992 to one million websites by the mid-nineties. One million websites. How quaint that number now seems! Tweet This!

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Share this on Linkedin. Tags: Advertising Business Intelligence Content Marketing Facebook Mobile Social Media Social Networking Videocasting behavioral targeting. Mark it down people. Tweet This! Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

FEBRUARY 1, 2010

Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). Social Media Measurement: It’s Not Impossible by Journal of Interactive Advertising. Why LinkedIn is essential for brand marketers by iMedia Connection. 20 Free Buzz Monitoring Tools by Econsultancy. Social Media Measurement.

Social Media 100

Social Media Social Marketing Budget Programs Media 100