Buzz Marketing for Technology

MARCH 30, 2010

As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. Share this on Linkedin. Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. How … Facebook!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

JULY 2, 2008

What is LinkedIn? A practical example of how LinkedIn works. A practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn-PCR Tutorial.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Convince & Convert

AUGUST 9, 2011

If you didn’t have the ‘no-follow’ tag, spammers would create thousands of Facebook profiles, LinkedIn profiles, and YouTube accounts just to link those sites back to their website. Digg is great for traffic generation, and while not the powerhouse it once was, is still a large community. An article submission site in the Digg vein.

Ad Building 167

Ad Building Digg Ideal Customer Profiles Advertising Agencies 167

Writing on the Web

NOVEMBER 23, 2010

Share this on LinkedIn. Neuromarketing: This is your brain on advertising… Content Marketing that Speaks to the Old Brain. Let me know if you have questions… Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Content Buzz 100

seo.co

FEBRUARY 15, 2022

Use popular platforms like Facebook, LinkedIn, Twitter, and Google+ to syndicate links to your most recent posts, and frame the links in a catchy, enticing way. By advertising with Google, Bing, or even a social platform like Facebook, you’ll guarantee a stream of new visitors falling within your target demographics.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Biznology

MAY 19, 2015

This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement. LinkedInners : Apparently LinkedIn is a thing. It’s worth it!

Youtube 80

Youtube Digg Advertising Mediums Social Media 80

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

JANUARY 25, 2010

Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. Publications (online and offline) have traditionally sold advertising space.

Social Media 100

Social Media Enterprise Management Social Marketing Marketing Analytics Tools 100

Buzz Marketing for Technology

FEBRUARY 25, 2010

Share this on Linkedin. Tags: Advertising Buzz Marketing Mobile. Mobile is a much more personal medium that is carried with the person all day long – so you want that content to be spot on! Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

Hubspot

MARCH 10, 2011

Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. What does the launch of LinkedIn Today mean for marketers?

Linkedin 28

Linkedin Tips Paid Search Agency Digg 28

Buzz Marketing for Technology

FEBRUARY 16, 2010

If you follow Seth Godin at all you will know that Mass Media in forms that we are used to like Advertising isn’t working for or B2C breatherin. Share this on Linkedin. Your Content engine should be able to answer all these questions – and when you do then you will be able to use your Content as Media! Tweet This!

B2B Marketing 100

B2B Marketing Media B2B Digg 100

Buzz Marketing for Technology

AUGUST 25, 2010

My advice to Google and the brand group at Android is this – stop advertising the phone and start creating exclusive apps that only are available on the Android platform. Share this on Linkedin. Tags: Advertising Buzz Marketing Innovation Mobile. which cost a Best Buy employee his job for posting it. But I don’t care either.

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. And in a less than shocking twist, rumors abound that Twitter will enable advertisers to purchase “high” categorization.

Twitter 167

Twitter Digg RSS Television marketing 167

Marketing Insider Group

FEBRUARY 9, 2012

Where is the line between editorial and advertising? Are marketers pushing the boundaries in pursuit of more leads or are publishers loosening their standards to collect more advertising dollars? Where is the line between editorial and advertising? ” “Sponsored” journalism and the new advertising model.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Buzz Marketing for Technology

JUNE 9, 2010

Share this on Linkedin. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. The Bottom Line – The Fate of B2B Companies Rests in the hands of Just a Few People! Its time to start embracing those few people in ways B2B marketers haven’t before. Tweet This!

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Buzz Marketing for Technology

JANUARY 26, 2010

Share this on Linkedin. Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly.

B2B Marketing 100

B2B Marketing Mobile Advertising Google B2B Thought Leadership 100

Webbiquity

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc.

Social Media 100

Social Media Media Marketing Automation Services Budget Programs 100

Buzz Marketing for Technology

FEBRUARY 23, 2010

Share this on Linkedin. Tags: Advertising Buzz Marketing Mobile. If you can hook them on the value of your content then its just a matter of getting them to agree to receive it in a new channel. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Mobile Marketing 100

Mobile Marketing B2B Marketing SMS Mobile Advertising 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Share this on Linkedin. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

MARCH 9, 2010

Share this on Linkedin. Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Facebook. Share this on del.icio.us.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Writing on the Web

OCTOBER 24, 2010

New marketing trends moving away from advertising to content marketing will mean that a better understanding of the brain will allow us to be more effective in gaining readers’ attentions, making an emotional impact and getting our messages encoded into memory. Share this on LinkedIn. Blog this on Blogger. Share this on Facebook.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 12, 2010

Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Share this on Linkedin. And the name has since spawned clothing, logos, flashvideos, and the slogan “Save Mister Splashy Pants.&#. Tweet This! Share this on Facebook.

Digg 100

Digg Advertising Agencies Buzz PR 100

Writing on the Web

NOVEMBER 18, 2010

Our dedicated team of specialists in the areas of strategy, design, content, copy, account and project management provide clients with sponsored magazines, web design, direct marketing solutions, in store communications, advertising and loyalty programmes for internal and external target groups. Share this on LinkedIn.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Buzz Marketing for Technology

JANUARY 21, 2010

Share this on Linkedin. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories. 4 Make them Sticky. 4 Package them to be Shareable. 4 Launch them using all available Social Media. 4 Measure Reach Efficiency and Value.

Social Media 100

Social Media Social Marketing Media Digg 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. In a few short months, the group has 32 members without having done any advertising. Join the ITI Alumni group (now I can say that I have done some advertising).

Social Media 100

Social Media Web 2.0 Media Blogger 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Share this on LinkedIn. Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Share this on Linkedin. Tags: Advertising Branding Communications Content Marketing Innovation Lead Generation Social Media Strategy. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Send this page to Print Friendly. Email this to a friend?

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Writing on the Web

OCTOBER 19, 2010

Share this on LinkedIn. Neuromarketing: This is your brain on advertising… The Brain Science of Online Persuasion. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz.

Buy 100

Buy Digg Buzz Blogger 100

Webbiquity

DECEMBER 1, 2010

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Share this on LinkedIn.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Develop relationships with influencers.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

NOVEMBER 10, 2010

91% of women believe that advertisers don’t understand them. Share this on LinkedIn. Women control over 50% of private wealth in US. 58% are seriously annoyed by portrayals of their gender (Barletta 2005). Just as for sites that target older people and men, I think we can do a better job of appealing to the female brain.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Webbiquity

APRIL 19, 2010

Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Buyer control vs. vendor control: in traditional interruptive marketing, vendors produced messages (advertisements, direct mail, email blasts) and prospective buyers consumed these messages. HP, P&G) to the channel (e.g.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Buzz Marketing for Technology

APRIL 21, 2010

Advanced versions of this tactic include tracking those places that conversations are happening most and using the words from those conversations in your SEO as well as choosing to advertise in those places that frequently mention your brand or the conversations you want to be a part of. Share this on Linkedin. Tweet This!

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Writing on the Web

NOVEMBER 8, 2010

Share this on LinkedIn. Neuroscientists Discover “WIIFM&# Center in Brain… Neuromarketing: This is your brain on advertising… Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion blog content brain science content marketing with blogs neuromarketing. Blog this on Blogger. Email this via Gmail.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

Curation 100

Curation Activities Media B2B Thought Leadership 100

Webbiquity

APRIL 27, 2010

This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. LinkedIn – 78%. Digging further in the details, b2b marketers are considerably more likely to find value with LinkedIn, and slightly more likely to utilize blogs, than their b2c peers. Facebook – 87%.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. Share this on LinkedIn. How did we do this before? Real people. Leave a comment to share.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100