Paul Gillin

JUNE 26, 2014

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

FEBRUARY 9, 2011

That’s $400,000 (tax-deductible) against a Super Bowl Ad budget of at least $9 million, and that’s not counting all the media buys since then. What if Groupon announced that it wouldn’t buy any Super Bowl advertising but would instead donate the $9 million ad budget as matching funds to those four charities?

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

JUNE 4, 2010

Tech Leadership Council’s Social Media Summit. Media is frequently mis-characterized as publishing. The definition of media is that which mediates between parties. Media isn’t content. We are the media. New media transforms as it moves, unlike traditional fixed media like TV.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JUNE 17, 2010

The site is free of advertising and the member list may never be used for promotions. The last thing IT people want when they come to a technical resource is an ad asking them to buy a laptop,” Hanson says. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JANUARY 26, 2016

The average click through rate is 0.1%, banners don’t work anymore and people are much more likely to trust peer to peer recommendations than traditional advertising.” – Joe Fields. “No They’re adopting buyer personas, content targeting and matching content to stages of the buying cycle. .” – Cheryl Burgess.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

OCTOBER 5, 2011

Here are a few that I welcome into my inbox: Bulldog Reporter’s Daily ‘Dog – This e-mail arrives every morning packed with news and insight about the latest happenings in media and corporate communications. Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

OCTOBER 19, 2011

Dentoola consulting gives away reports on how to apply social media in the dentistry profession. Buy ads against pages of competitors or similar products. “If your product is candy, buy ads on the Skittles page,” Brody says. Think of a digital asset you can create that has zero marginal expense.

Facebook 50

Facebook Tips Digital Asset Management Business 50