Webbiquity
JANUARY 24, 2023
Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.
Engagio
MARCH 8, 2023
Using a B2C DSP for your advertising needs simply wastes ad spend and doesn’t account for the complexities of B2B buying. Read on to see why B2B advertisers need a DSP that's custom-built for B2B. The post 3 Steps to Wowing Buying Committees with B2B Advertising appeared first on Demandbase.
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Stevens & Tate
FEBRUARY 18, 2022
Instead they use emotional advertising to target the viewer. The Benefits of Emotional Advertising. Targeting your audience’s emotions through your advertising efforts makes it easier for your audience to connect with your brand on a personal level. Purely informational advertising can be difficult for people to connect with.
The Forward Observer
DECEMBER 29, 2023
Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. It is a must-read if you are in business, sales, or advertising.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
Martech
FEBRUARY 20, 2024
Walmart confirmed plans to buy TV marker Vizio for $2.3 Walmart’s acquisition opens up new ways for advertisers to connect with potential customers. It allows for broader reach and engagement at a larger scale, which could lead to advertisers making more money from their investments. Why we care. In your inbox.
Marketing Insider Group
MARCH 16, 2021
When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms. Advertising is purely promotional, with your brand voice leading the way. These two areas aren’t always at odds.
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