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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. aamnaadel The best Korean toner on Amazon?? Take Pipedrive, for example. definitely.

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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. Marketing and technology actually have synergies, so companies should really invest in both. The report on c-suite salaries comes from a Harvard Business Review study. Image: Harvard Business Review.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. Enter PPC consulting. Paid advertising is a powerful solution that can deliver up to 200% ROI. When you have a strong marketing strategy in place, you can better handle generating regular leads and scaling your business.

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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. After “consulting” some of the best consultants in the industry, I’ve created a list of which buzzwords/phrases can make you look like an expert and which ones you should avoid.

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How to Approach Advertising and Marketing During a Recession

SmartBug Media

Brands like Amazon, Kellogg’s, Taco Bell, Target, and Toyota are increasing their marketing to drive brand awareness, thought leadership, and sales during these key moments when others are operating in damage control mode. It’s only natural for your business-as-usual strategies to come to a screeching halt. Provide More Value.

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Make Your Product Pages Sell More: 6 Unique Product Page Optimization Tips

Convert

But the other factor in your control—the creative and copy—can multiply your advertising ROI by 12x. In this retention economy , acquisition is impacted by retention loops—ways in which existing customers drive new business through invites, referrals, or word of mouth. A slight pivot can make all the difference.

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PR Attribution: “It’s Just a Tough Sell”

LeanData

Nearly half of all online consumers, Moore found, use Amazon as their starting point for product searches. The Amazon story was picked up by CNBC. Business and tech websites. That’s why so many industry experts continue to have serious doubts about being able to definitely assign an ROI value to marketing efforts.

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