Convince & Convert

FEBRUARY 16, 2016

I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! Storytelling is so much bigger than marketing. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Content4Demand

APRIL 24, 2020

Marketers are learning what neuroscientists have known for some time: Even in business situations, buyers respond to narrative—especially narrative that invokes an emotional response. Adding emotion to narrative triggers the release of oxytocin in the brain, which pushes us to relate, care, trust and help others. Explain a process.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. So how do podcasts fit into your content marketing strategy? In fact, Influencer Marketing Hub reports that 60% of listeners search for a product after it’s been mentioned on a podcast. Marketing: Promote and market your podcast to the right audience.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.

Content Marketing 213

Content Marketing Work Management Paid Search Agency Marketing Management 213

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Your company’s client success stories can be shared on your website, blog, social media, and through more traditional marketing methods.

Tactics 236

Tactics Effectiveness B2B Marketing Management 236

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 AI is poised to become the backbone of digital marketing strategies for businesses of all sizes.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. But that future may not be far off.

Marketing AI 359

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 359

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! Hewlett Packard.

Storytelling 32

Storytelling Brand Identity Branding B2B 32

Content Standard

MARCH 22, 2018

So those businesses brought in salespeople, and marketers, and advertisers, and eventually PR and communications teams as they grew and grew. And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Bluetext

MAY 21, 2021

The same goes for companies operating in the government contracting arena, where players big, small, old, and new, are all looking for ways to get their messages into the market uniquely. So, why exactly should I care about brand storytelling? That’s where brand storytelling comes in to help. Okay, I’m in. Enter: Bluetext.

Storytelling 26

Storytelling Brand Identity Branding Marketing Proposals 26

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. A connected marketing engine and centralized view of customer data, led by the CMO, address this issue.

CMO 85

CMO Enterprise Management Planning Work Management 85

Bluetext

MARCH 26, 2021

Picture this: You’re a cybersecurity expert with a next-generation product or service, and you’re looking for a way to get your message into the market uniquely. You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it).

Storytelling 26

Storytelling Brand Identity Branding Paid Search Agency 26

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Marketing Communications Manager for Lincoln Electric. Craig Coffey, U.S.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Terminus

NOVEMBER 15, 2021

People buy from brands they trust. And one of the best ways to build that trust is to tell a story that consumers can stand behind. We speak with Zoltan Lorantffy , Global Marketing Director at Tidal Migrations , about why a brand selling convenience, empowerment, & community will always go further than product. Not exactly.

Storytelling 26

Storytelling Ad Building Brand Identity Branding 26

Bluetext

APRIL 29, 2021

In the ever-growing B2B market , you want your brand to stand above the rest. What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? Another great example of brand storytelling is Trusona. Easier said than done, right?

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B Marketing 99

B2B Marketing Video Marketing B2B Thought Leadership B2B 99

B2B Digital Marketer

NOVEMBER 23, 2023

Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Contently

APRIL 20, 2021

Individual creators can be competent across mediums without spending hundreds of hours learning Photoshop and FinalCut Pro. Pandemics force people to think about art and storytelling in new ways. Many marketers will look at the creator economy and see 50 million new advertising vessels. Influencer marketing!

Brand Identity 136

Brand Identity Branding Content Creativity 136

Heinz Marketing

APRIL 9, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 8 Client Onboarding Tips That Build Trust. One of the most important aspects of client relations is building trust and this can be done in a myriad of ways.

Pricing 103

Pricing Price B2B Content 103

Sprout Social

FEBRUARY 15, 2024

It’s not possible to have a successful digital marketing strategy or social media strategy without it. How to engage an audience Getting your audience to engage with your content takes time and effort, and begins with your social media marketing strategy. Chanel’s Instagram account provides an excellent example of visual storytelling.

Webinar Metrics 99

Webinar Metrics Tips Marketing AI Social Media 99

EveryoneSocial

JUNE 2, 2020

Your company’s marketing communications strategy is built around informing your target audience, while building trust and reinforcing brand credibility. Sounds fairly simple for a process, but as you know marketing communications includes a ton of techniques and tactics to convey messages about products or services.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 103

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. So what should marketers do? In this post, we recap some of the presentations from yesterday on the power of brand storytelling.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

nDash

JUNE 22, 2022

Tricia Molloy solves one of the most common marketing problems most businesses face today: Getting clients to write recommendations! Her clients send her a list of their most delighted clients who have agreed to be interviewed and quoted in their marketing. Yes, I know I’m new; trust me, you have nothing to lose!

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

nDash

JUNE 22, 2022

Tricia Molloy solves one of the most common marketing problems most businesses face today: Getting clients to write recommendations! Her clients send her a list of their most delighted clients who have agreed to be interviewed and quoted in their marketing. Yes, I know I’m new; trust me, you have nothing to lose!

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

DivvyHQ

MAY 18, 2016

Content has been king among marketing strategies for several years now, and it’s evolved rapidly during that time. Longform storytelling is the future of content marketing. Medium is quickly becoming homebase for prolific thinkers, writers and media websites. Educate your content producers on storytelling basics.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Stevens & Tate

NOVEMBER 20, 2020

This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling. The following are four video marketing ideas that are particularly effective for senior living communities : 4 Effective Video Marketing Ideas For Senior Living.

Video Marketing 64

Video Marketing Work Management Marketing Management Storytelling 64

Trade Press Services

JANUARY 2, 2024

as businesses around the globe navigated the complex world of marketing. Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. This is especially true when it comes to communication channels, customer preferences and market trends.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Marketing Insider Group

FEBRUARY 10, 2021

It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. Convey a consistent message across your website and content marketing. Source: Medium. Looking at your brand from their perspective will help you create stronger connections through your marketing and VP.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

SmartBug Media

JANUARY 6, 2023

Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey. How Is Email Marketing Used? How Is SMS Marketing Used? Transactional SMS Messaging. Transactional SMS Messaging.

SMS 98

SMS Email Marketing Marketing & Strategy Marketing Strategy 98

Optinmonster

JULY 16, 2021

But first, let’s get clear on what a promotional email is and why it’s such a valuable asset to your marketing strategy. Build Trust & Get Customers Engaged. Promo emails build trust with your customers by providing them real value, whether that be a discount, free information, or otherwise. Boost Your ROI.

Promotion 141

Promotion Examples Landing Pages Click Rate 141

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

ROI 125

ROI Paid Search Agency Advertising Agencies Planning 125

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. This level of precision ensures that marketing efforts are directed towards the most relevant and potentially interested audiences.

Social Media 65

Social Media Allocation Social Marketing Media 65

ClickZ

FEBRUARY 19, 2020

A new paradigm for interactive storytelling. Some in the industry are calling Bandersnatch the company’s secret marketing weapon , as the possibilities around interactive branded content are truly endless in terms of generating rich user data from around the world. Where this powerful new medium is headed .

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108