Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. The use of metaphors, analogies, or storytelling can make your message more relatable and impactful. Each platform, be it YouTube, Facebook, LinkedIn, or Instagram, has its own set of specifications and audience preferences.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Navigate the Channel

DECEMBER 14, 2023

Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives. This global reach is unparalleled through any other medium, enabling companies to connect with potential customers from different demographics, cultures, and locations.

Social Media 65

Social Media Allocation Social Marketing Media 65

ClickZ

FEBRUARY 19, 2020

Interactive content experiences are not just for the sake of advertising or entertainment, but for creating a stronger connection between the user and the platform, a kind of direct link brands have always dreamt of since the rise of Facebook. A new paradigm for interactive storytelling. Where this powerful new medium is headed .

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Tomorrow People

NOVEMBER 30, 2018

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. The lesson to be learned from that is to make sure the chosen medium is aligned with your business goals. They’re all on Facebook, they’re all on LinkedIn.

Trends 220

Trends Content Marketing Brand Identity Branding 220

ClearVoice

FEBRUARY 2, 2024

It would be more effective to incorporate some storytelling, weaving in pain points, how your offering addresses them, the outcomes customers can expect, and how these earn them more money. Combining analytics with creative storytelling paid off. They then created accordingly. Analytics tools for social media. ”, “How?”,

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Content Standard

APRIL 23, 2015

The manager in charge collects the performance results and presents a report to his bosses portraying how successful the efforts are. As far as the company is concerned, brand storytelling is a success. Joe has no recollection of who put that ad in his Facebook feed, leaving no impact on him whatsoever. Reality check.

Storytelling 40

Storytelling Enterprise Management Effectiveness Brand Identity 40

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there?

Brand Identity 96

Brand Identity Branding Advertising Mediums Paid Search Agency 96

Optinmonster

JULY 16, 2021

In this example from Social Media Examiner, the problem the email promises to remedy can be found in the subject: improving the reader’s Facebook reach. If the reader wants to find out how to say goodbye to their lackluster Facebook reach, they’re going to have to open the email. There are a few ways you can do this.

Promotion 140

Promotion Examples Landing Pages Click Rate 140

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. These insights are presented as intuitive reports that can then be shared with multiple teams to improve the overall brand experience.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Once you find your storytelling groove, you can extend specific shows when their stories are just too juicy to rein in. Power of the podcast.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

DivvyHQ

FEBRUARY 21, 2019

They reflect themes and conflicts that present themselves in our everyday lives — often in amusing, dramatic or profound ways. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. With the right message and the right medium, content marketing can save lives… or something like that.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

ClearVoice

AUGUST 4, 2020

Save the Zoom presentation by the culinary expert, and have a videography/editing team turn it into video marketing content. The candid guideline from media is, as long as you’re sending out product for sampling along with the presentation, virtual launches can be fun. Virtual product launches. Make it fun and interactive!

Content 88

Content Sample Class Storytelling 88

Hubspot

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Our audience is ultimately used to these mediums. The Big Gronkowski | Ceros.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

ClearVoice

OCTOBER 20, 2019

The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft. Sometimes we all need to hear other voices from people who understand the highs and lows of the profession.

Click Rate 71

Click Rate Storytelling Advertising Mediums Creativity 71

Atomic Reach

MARCH 18, 2019

His focus area lies within local and seasoned paid SEO strategies for small and medium businesses across the USA and Canada. She has been presenting at various conferences for over a decade with more than 20 years of experience in the fields. He is an advocate of digital storytelling and an expert in seasoned growth marketing.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights. However, one can argue that one without the other would be entirely useless.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Outbrain

FEBRUARY 1, 2022

Based on the medium you’re using to post your video, your copy might look different. However, whether it’s Facebook video copy, a YouTube video description, or an Instagram video caption, it better be great and engaging. Source: Facebook. Well, the very same video was also published on the same day on Patel’s Facebook account.

Video Marketing 29

Video Marketing Top of Funnel Youtube Content 29

Valasys

JANUARY 23, 2020

Videos are an effective way of visual storytelling and serve as an excellent medium to engage with the audiences. Interact with your prospects on the Social Media channels: Social Media Channels are not only effective to promote your brand vision but also serve as an effective medium to engage with your prospects in real-time.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Outbrain

MAY 24, 2021

Based on the medium you’re using to post your video, your copy might look different. However, whether it’s Facebook video copy, a YouTube video description, or an Instagram video caption, it better be great and engaging. Source: Facebook. Well, the very same video was also published on the same day on Patel’s Facebook account.

Video Marketing 32

Video Marketing Top of Funnel Youtube Content 32

seo.co

JANUARY 26, 2022

The medium through which stories are told has evolved over the centuries, but the power of the story has not. And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. What is Brand Storytelling?

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Check out these classic examples of interactive content from popular publications: Time magazine launched an interactive quiz about time wasted on Facebook; it produced record traffic. Now, these science fiction dreams are becoming a reality, aided by developments in technology, video, and VR headsets from Facebook, Google and others.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Adobe Experience Cloud Blog

JULY 6, 2016

With the addition of stickers, brands have a new medium to create the personalized, fun content they’ve previously had to hire digital graphic artists to produce. Facebook: Canvas and Slideshow. This seems like Facebook’s answer to the ever-looming threat Snapchat is presenting. Sound familiar?

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

Content Standard

MAY 10, 2016

Both Millennials and Baby Boomers present big opportunities for marketers, but the reality of a generational gap scares off many marketers (particularly digital marketers). Log into Facebook right now, and you’ll likely find two or three videos aimed at Millennials in your News Feed. Mind the Gap. Tactical Division.

CAN-SPAM 42

CAN-SPAM Work Management Marketing Management Storytelling 42

Content Standard

APRIL 29, 2016

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. Why have these promising platforms failed, while competitors like Facebook, Instagram, and YouTube prevailed? At the core, social media has always been about connections made between individuals.

Work Management 42

Work Management Marketing Management Linkedin Twitter 42

Content Standard

APRIL 29, 2016

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. Why have these promising platforms failed, while competitors like Facebook, Instagram, and YouTube prevailed? At the core, social media has always been about connections made between individuals.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Linkedin 40

Vidyard

DECEMBER 2, 2014

Video is much more than just a content medium for delivering your message. More than 70% of marketing professionals report that video converts better than any other medium, and adding video to an email campaign can increase the click-through rates by up to 96%. And there is no better storytelling format than video.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 51

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

PR 100

PR Blogger Tips Best Practices 100

Hubspot

APRIL 23, 2015

And what better medium to propel this new wave of humanized marketing than video? It’s one of the most effective mediums for marketers -- a study by Invodo discovered that 52% of marketing professionals worldwide name video as the type of content with the best ROI. 4) Facebook's 'How-To' Tutorials.

Video Marketing 28

Video Marketing Campaigns Advertising Agencies Paid Search Agency 28

Hubspot

NOVEMBER 10, 2015

Instagram is a powerful storytelling medium, and with just one photo, brands can capture their audience’s attention, inspire dialogue, and build their companies’ narratives. Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. The reason? Opportunities.

SWOT 28

SWOT Analysis Media Brand Identity 28

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 158

Storytelling Tips Marketing & Strategy Paid Search Agency 158

Heinz Marketing

FEBRUARY 19, 2018

Storytelling. Would love to kind of hear from you, your perspective on storytelling, on radio and audio as a marketing channel, and why is it still so relevant? Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? The importance of audio. Paul Roberts: Yes.

Top of Funnel 61

Top of Funnel Banner Ads Paid Search Agency Banners 61

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Your second campaign, the brand campaign, should be set to medium priority and will catch any spillover traffic. Effective Data Storytelling: The Key to Search Reporting By Michael Barthalow.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Marketing Insider Group

NOVEMBER 22, 2011

ChrisFHFX @ MProfsEvents Have to create with the Medium in mind – depends on the goals-Generally, short bursts work well. Facebook, Twitter, Blogs have diff context. Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !). . @ threeThou @ Hoovers Engagement is key. kmullett A7: Very!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

ChrisFHFX @ MProfsEvents Have to create with the Medium in mind – depends on the goals-Generally, short bursts work well. Facebook, Twitter, Blogs have diff context. Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !). . @ threeThou @ Hoovers Engagement is key. kmullett A7: Very!

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Scoop.it

DECEMBER 23, 2021

Visual Storytelling. Visual Storytelling. In this digital age, it is impossible to ignore the growing importance of visual storytelling. Visual storytelling is one of the best content marketing trends for 2022 that helps marketers to connect on an intellectual and emotional level. More Podcast Production.

Marketing AI 112

Marketing AI Trends Planning Content Marketing 112