Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. AI will tell us what to create, but our best storytellers are our existing employees from across the business.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Marketing Insider Group

MARCH 27, 2023

When your clients see that you are able to answer questions and provide quick solutions to their problems via mediums they find helpful, they will feel taken care of, secure, and valued from the start. Your company’s client success stories can be shared on your website, blog, social media, and through more traditional marketing methods.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Valasys

AUGUST 14, 2020

In an era of the Internet of Things (IoT), social media marketing (SMM) is the greatest boon to marketers. Thus, undeniably, a winning social media content strategy holds the power to convert more followers into leads. alt- Popularity of several social media platforms in the USA). Introduction.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Content Standard

MARCH 12, 2024

There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources. Expertise: Brands possess insider knowledge and deep category experience that most media companies can’t match.

Media 94

Media Brand Identity Branding Storytelling 94

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Hubspot

OCTOBER 10, 2019

While you've likely felt email marketing and social media marketing are at opposing ends of the marketing spectrum, they can undoubtedly work together to benefit your next marketing campaign. Social Media Marketing. Social Media Marketing. billion people around the globe use social media.

Social Media 78

Social Media Email Marketing Social Marketing Media 78

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Navigate the Channel

SEPTEMBER 15, 2023

For instance, if an AI system detects that a particular ad is not performing well, it can automatically reallocate budget to better-performing ads or even suggest changes to ad creatives. Video has become the preferred medium for communication, information sharing, and entertainment in the digital age.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Bluetext

MARCH 15, 2023

The recent appointment of music icon Pharell Williams as Louis Vuitton’s newest Creative Director certainly rose eyebrows. Radical changes in leadership, technology platforms, and data utilization are shaking up the creative industry. It’s led many to wonder ‘What exactly is the role of a Creative Director’?

Creativity 32

Creativity Marketing AI Curation Paid Search Agency 32

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Social Media 143

Social Media Activities Media Skype 143

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 106

B2B Marketing Video Marketing B2B Thought Leadership B2B 106

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

Storytelling 64

Storytelling Brand Identity Branding Paid Search Agency 64

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Video creative fatigue is rife – people are bored of seeing the same old ads day in, day out. This guide will cover how to increase video engagement while identifying and bypassing creative video fatigue.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Digilant

OCTOBER 16, 2023

These visual ads are typically displayed on websites, social media platforms, and mobile apps in various formats and sizes. Complementing Other Marketing Channels: Display advertising can work in concert with other marketing channels, such as search advertising, social media marketing, and content marketing.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Marketing Insider Group

FEBRUARY 10, 2021

Source: Medium. Storytelling. Social Media and Ads. Social Media and Ads. You can also incorporate your unique value proposition when drafting social media posts and ads. Then target your ideal customers so they see your social posts and ads. Why are you better than your competitors?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Bannerflow

MARCH 11, 2022

Social media content. Effective storytelling helps to make your company something others want to engage with, whatever channels or media you choose to use. Social Media Content. The hard sell on social media is a thing of the past. Content is still king. Harnessing the power of data.

Trends 111

Trends Planning Work Management Marketing Management 111

Stevens & Tate

NOVEMBER 20, 2020

When it comes to engaging with your audience on social media , you’ll want to consider implementing a video content strategy. This is because video is an excellent storytelling medium — and if it’s one thing that audiences can connect with, it’s good storytelling.

Video Marketing 64

Video Marketing Work Management Marketing Management Storytelling 64

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. An integrated marketing strategy that focuses on a key theme across all media is critical. Marketing leaders are 1.5

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Work Management 112

Work Management Marketing AI Brand Identity Branding 112

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Are Trade Publications Still a Viable B2B Marketing Medium? Seeking an Extraordinary Ability Visa?

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Hubspot

APRIL 28, 2020

Content managers are creative. In addition to creativity, being a content manager usually involves the management of projects and a content team. This will help them stitch together all of their mediums to create the best experience possible for their audience.". "An

Enterprise Management 101

Enterprise Management Work Management Marketing Management CMS Development 101

Bluetext

JUNE 28, 2018

Having already leveraged much of the potential of static image design and looking forwards towards new possibilities, many businesses are adding motion to their social feeds, their marketing and their branding. Taking advantage of creative motion in branding is an ambitious and rewarding choice that comes with a number of attractive perks.

Creativity 20

Creativity Brand Identity Branding Storytelling 20

Goodish Agency

AUGUST 5, 2021

Growth Marketing is a strategy designed to address your entire sales funnel – it’s a data-driven and creative approach to attracting, engaging, and retaining customers. What is Growth Marketing? One of the essential pillars of growth marketing is relentless testing and experimentation to optimize the target at hand – ie.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Content Marketing Institute

JANUARY 31, 2018

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. It creates a connection that other mediums can’t make.”. Power of the podcast. Just how large an opportunity could podcasting represent for marketers? Click To Tweet. JoePulizzi Click To Tweet.

Examples 108

Examples Brand Identity Branding Paid Search Agency 108

Vidyard

FEBRUARY 19, 2020

Blake Smith, Vidyard’s Creative Director, deep dives into the world of case study videos, explaining what they are and how to make an effective one. Video is a direct and persuasive medium; viewers retain 95% of your messag e when they watch it in a video, and only 10% when reading it in text. Focus on the benefits, not the features.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

EveryoneSocial

NOVEMBER 27, 2019

How Storytelling Plays Into Activation. In other words, activation is a function of storytelling , substantiated by employee experience, with quantifiable returns for the brand. Not to mention: engagement, retention, happiness, and even storytelling. The “-ing” is operative if you catch my drift. Party at the Dunbar House!

Activities 85

Activities Paid Search Agency Companies Storytelling 85

SnapApp

OCTOBER 24, 2012

socially on Youtube (likes, shares, comments, etc) every week? . The reason is simple: video has the power to move people in a way no other medium can. Video offers the full storytelling experience. . Put quite simply, people like to watch creative videos. Why do 100 million people get engaged.

Social Media 54

Social Media Video Marketing Media Storytelling 54

ClearVoice

FEBRUARY 1, 2022

Notably earning a spot on Fast Company’s 100 Most Creative In Business, Alex Wolf is a tech-philosopher who creates meaningful content that inspires people to be fascinated about tech, innovation, economics, and human nature. Her content on Instagram will inspire your creative flow while pushing the greatness within.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Bluetext

APRIL 1, 2021

As an agency, these PR professionals have an acute awareness of industry competitors’ voices and most sought-after media outlets. Whatever the case may be, in order to secure media coverage in the desired tech-media outlets, PR organizations must hone in on what makes that SaaS provider’s technology noteworthy.

Work Management 26

Work Management Marketing Management PR Creativity 26

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Adobe Experience Cloud Blog

APRIL 23, 2018

Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before. Whenever you see a piece of Later creative, you’ll know it’s ours right away. Ever feel like you’re seeing the same content over and over again online?

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134