Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. One last note about storytelling. The Muddle.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

KoMarketing Associates

FEBRUARY 22, 2022

As more marketers begin to shift their attention toward producing videos, new research is shining light on the benefits many are already seeing through the use of this form of content. Achieving Content Marketing Goals with Video.

Video Marketing 247

Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences.

Media 95

Media Brand Identity Branding Storytelling 95

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. How to Incorporate Stories into Your B2B Content Even if you’re selling an extremely technical product or service, you can still incorporate stories effectively. Video is an excellent medium to explain or demonstrate a process. You probably already have case studies.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. And it’s a trend that brands can’t ignore—especially after GE’s podcast, The Message, reached the branded content singularity by becoming the most popular podcast in the iTunes store.

Storytelling 124

Storytelling Television marketing Advertising Mediums Demand 124

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. So how do podcasts fit into your content marketing strategy? From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business. Why Use Podcasts in Your Content Marketing Strategy?

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. Welcome to the new sweet spot of content and tech, a hybrid that forward-thinking marketers are smart to embrace. “My Chatbots, AI, and Context: Top Takeaways From Intelligent Content Conference.

Storytelling 99

Storytelling Brand Identity Branding Paid Search Agency 99

Marketing Insider Group

FEBRUARY 10, 2021

You can do it through your online content. Convey a consistent message across your website and content marketing. Source: Medium. A visual element: Visual content can help you capture interest and communicate faster. Incorporating Your Unique Value Proposition into Your Content Marketing Strategy. It shouldn’t.).

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. million will go toward original content. B2B Marketers and the ROI of Video Content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Shapes the narrative around the value of marketing: Be an articulate storyteller.

CMO 83

CMO Enterprise Management Planning Work Management 83

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. The answers to these questions will inform the content, tone, and placement of your video content.

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? The first is the resurgence of Content Marketing as the first thing businesses are doing in marketing. Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. Evolution of the Story Format. Like, really consider it.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! Hewlett Packard. Contact Us!

Storytelling 32

Storytelling Brand Identity Branding B2B 32

Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters. The post Deloitte: Storytelling boosts sustainable innovation appeared first on IntegratedB2B by cylindr BBN.

Storytelling 40

Storytelling Work Management Advertising Mediums Act-On 40

Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. I believe the forces behind The Creator Economy will also drive the broader content revolution over the next decade. There are signs it’s already begun.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day. So what should marketers do?

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. Muddying it up with a bunch of content that didn’t fit would be a sure fire way to screw up the intent. Johnson: How does the magazine fit into (lead, support, change expectations) the rest of Lincoln Electric’s content marketing efforts?

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Heinz Marketing

APRIL 9, 2022

While it may start with the story of how the business started, this element of storytelling helps set companies apart from each other, then salespeople can ask questions accordingly to identify any pain points in their model and continue on for the rest of the sales conversation. Why 30-Day Challenges Help Your Habits Stick.

Pricing 105

Pricing Price B2B Content 105

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

Storytelling 65

Storytelling Brand Identity Branding Paid Search Agency 65

Bluetext

MAY 21, 2021

And, what if I told you that as a government contracting marketing expert that specializes in brand storytelling, Bluetext can help you significantly improve your market standing and brand goals? So, why exactly should I care about brand storytelling? That’s where brand storytelling comes in to help. Okay, I’m in.

Storytelling 26

Storytelling Brand Identity Branding Marketing Proposals 26

Bluetext

MARCH 26, 2021

You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it). Sit back, enjoy a warm cup of coffee, and keep reading to learn more about the importance of brand storytelling through some of our favorite examples in cybersecurity.

Storytelling 26

Storytelling Brand Identity Branding Paid Search Agency 26

Contently

JULY 15, 2019

I recently wrote about the many natures of marketing , including brand awareness and short-term sales activation (or lead gen, as we B2B marketers call it) and the role of content within an overall marketing strategy. In most cases, a solid and documented content strategy was not even requested nor was it ever put in place.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143