Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. It currently stands at close to 60%, down from 85% in 2020 when consumers looked to brands for guidance during the pandemic.

Media 94

Media Brand Identity Branding Storytelling 94

ClearVoice

DECEMBER 29, 2020

If you have been a content marketer for a while, you know many buzzwords are thrown around haphazardly in conversations and materials. One of those is the endless pursuit brands have with being considered a great storyteller. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Great storytellers collaborate. But that’s OK.

Storytelling 109

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 109

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 92

Storytelling Brand Identity Branding Paid Search Agency 92

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. One last note about storytelling. Final Thoughts.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 360

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 360

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Most brands want to talk products and features, rather than spark a captivating conversation.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. Gerace noted that story is not content; much of the written content today is listicles, a series of “and thens.”

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Contently

APRIL 20, 2021

Meanwhile Teachable, Udemy, LinkedIn Learning, and others allow creators to spin up paid courses, and platforms like Contently, where I work, make it easy to pick up high-paying branded content gigs if necessary. Pandemics force people to think about art and storytelling in new ways. rather than traditional media brands.

Brand Identity 136

Brand Identity Branding Content Creativity 136

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). They want to be informed and educated about brands, products, and services. Not sure what that is?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. Her mystery novel The Bulgari Connection prominently features Italian jewelry brand Bulgari throughout as part of an agreement between the brand and the writer. there was product placement.

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

Bluetext

MARCH 26, 2021

You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it). Why Is Brand Storytelling in Cybersecurity Important? The cybersecurity market is growing by approximately 10% every year.

Storytelling 26

Storytelling Brand Identity Branding Paid Search Agency 26

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. HANDPICKED RELATED CONTENT: A Year Full of ‘No Way!?’

Brand Identity 93

Brand Identity Branding Advertising Mediums Paid Search Agency 93

Content Standard

FEBRUARY 21, 2019

For all of the work that content marketers put into ideating, creating, and perfectly producing content that connects with visitors, the idea of an immediate format that’s comparatively raw in presentation, doesn’t seem to fit. Evolution of the Story Format. Like, really consider it. Image attribution: ROBIN WORRALL.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. In your small or medium-sized business, you’re probably wondering how. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Just how large an opportunity could podcasting represent for marketers?

Examples 105

Examples Brand Identity Branding Paid Search Agency 105

Marketing Insider Group

DECEMBER 19, 2014

Now, he runs VaynerMedia, a company that produces content and marketing campaigns for big brands. Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. Focus On Storytelling.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Content Marketing Institute

OCTOBER 11, 2018

Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a visual medium. 43% of companies invest in #technology to enable voice marketing via 2018 @digiday AI Marketing Summit survey.

Activities 96

Activities Marketing AI Enterprise Management Paid Search Agency 96

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. But the story on its own can’t guarantee strong marketing ROI. Without these three essential components, a brand story is just that—a story. The People. The Process.

ROI 69

ROI Marketing AI Work Management Marketing Management 69

Marketing Insider Group

FEBRUARY 10, 2021

In other words, they care about getting reasonable prices, convenience, and shopping with brands whose values align with theirs. In a short block of text paired with a visual element, your copy should describe the core benefits people will gain by working with you – something people can get from your brand only. Source: Medium.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

DivvyHQ

FEBRUARY 21, 2019

Instead, we’re offering up our list of the all-time most pertinent movies for content marketers. In one way or another, each of these flicks gets to the essence of what content marketing is about and why it matters. Must-See Movies for Content Marketers. We’ll leave that to the Oscars and the grouches.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of?

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand.

Video Marketing 102

Video Marketing Content Marketing Content Marketing & Strategy 102

Navigate the Channel

SEPTEMBER 15, 2023

Video has become the preferred medium for communication, information sharing, and entertainment in the digital age. Here’s why video content dominance is a game-changer in the world of digital marketing: The Power of Visual Storytelling Humans are inherently visual creatures.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Hubspot

JANUARY 29, 2019

Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". What is a brand story? How to Write a Brand Story.

Examples 101

Examples Brand Identity Branding Ad Exchange 101

Contently

JULY 5, 2016

With that in mind, let’s look at this month’s best branded content and some companies that took risks and had it pay off. You won’t find many more impressive brand publications than Mel , the intellectually curious men’s publication launched in October by Dollar Shave Club. Dollar Shave Club: Mel.

Brand Identity 113

Brand Identity Branding Best Practices Content 113

Zoominfo

JANUARY 21, 2019

Brands that market directly to consumers recognize YouTube as a powerful tool. Read: The Beginner’s Guide to YouTube for B2B Marketing. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Contently

DECEMBER 6, 2016

But it is exactly what might happen to the content marketing industry if we aren’t careful. The zombiefication of content marketing has already started. Millions of smart marketers have been infected by the content bug. A lot of great storytelling exists in the business world.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Content Standard

MAY 8, 2019

This light-footedness serves us well, but can also be the downfall of marketing and brand orchestration. At the enterprise level, the orchestration of multiple brand channels and marketing strategies needs consistency that humans can’t always provide. Marketing and Brand Orchestration Is about Synergy.

Planning 100

Planning Top of Funnel Multi-Touch Attribution Optimization 100

Zoominfo

NOVEMBER 12, 2018

As with any popular new medium, businesses are jumping on the podcast bandwagon. To be successful in the realm of podcasting, your content must be appealing, engaging, and self-aware. Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

PureB2B

OCTOBER 9, 2014

Storytelling. Storytelling in sales and marketing is nothing new, but the need to put it at the heart of your efforts has never been more apparent. So, if Hollywood, those masters of storytelling can’t always get it right, what does that mean for we mere mortals? Don’t worry; we’re all better storytellers than we think.

Storytelling 62

Storytelling A/B testing Act-On Paid Search Agency 62